Hometown Artisan Dairy Brings the Taste of Uji Matcha to Its New Yogurt Gelato

Made with ceremonial-grade matcha from Uji, Kyoto, the new flavor combines the distinctive taste of Japanese matcha with the creamy freshness of yogurt.

Matcha lovers have a new treat to look forward to. Hometown Artisan Dairy, a premium dairy brand under Great Giant Foods (GGF), has introduced Gelato Yogurt Matcha, the latest addition to its Gelato Yogurt range. Made with ceremonial-grade matcha from Uji, Kyoto, Japan, and creamy yogurt from Hometown Fresh Milk, the new flavor brings together the distinctive character of matcha and the refreshing taste of yogurt.

Following the strong response to its Pistachio flavor, which achieved a sell-out rate of up to 97%, Hometown Artisan Dairy is expanding the range with another flavor that resonates with consumers seeking quality ingredients and a more indulgent everyday treat.

“For us, it all comes down to maintaining control over our processes and ensuring freshness and quality. Every Hometown product starts with fresh milk from our own farm in Lampung. From farming and milking to processing, we manage every stage ourselves. This integrated approach helps us maintain consistent taste and nutritional quality across our products,” said Natasha Johannes, Brand Director of Hometown Artisan Dairy.

A Taste of Matcha from Uji, Kyoto
The choice of matcha is central to the new flavor. Uji, Kyoto, is widely recognized for its rich matcha heritage, making it a fitting source for a product that brings together carefully selected ingredients and a modern take on dairy indulgence.

During a special talk show, Japanese actress and influencer Miyu Okazaki, a matcha enthusiast, shared insights into the differences between ceremonial-grade and culinary-grade matcha. While culinary-grade matcha is commonly used in baking and cooking, ceremonial-grade matcha is typically associated with a more delicate drinking experience and a distinctive umami character.

By using ceremonial-grade matcha from Uji, Hometown Artisan Dairy brings this celebrated Japanese ingredient into a creamy yogurt-based treat. The result is a pronounced matcha flavor balanced by the refreshing character of yogurt.

Packaged in a convenient 200-gram bottle, Gelato Yogurt Matcha is designed to fit easily into everyday routines, whether enjoyed during a work break, while traveling, or when catching up with friends.

Bringing Quality Closer to Consumers
Finding the right ingredients is only part of the experience. Making sure the product reaches consumers in optimal condition is equally important.

Gelato Yogurt Matcha is available exclusively through Re.juve, Hometown Artisan Dairy’s distribution partner for this product, at 80 Re.juve outlets across Greater Jakarta. Consumers can also discover it at the Hometown Artisan Dairy pop-up at Kota Kasablanka Mall from September 28 to October 4, 2026.

“Both Hometown and Re.juve serve urban consumers who value quality while looking for products that fit naturally into their everyday lives. Our focus goes beyond selling products. We also prioritize the customer experience, from product sampling to maintaining the cold chain and ensuring products reach consumers in optimal condition,” said **Surya Adiputra, Head of Operations & Commercial at Re.juve.
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More Ways to Enjoy Dairy with Hometown
Alongside Gelato Yogurt Matcha, Hometown Artisan Dairy has also introduced Squeeze Yogurt, a creamy yogurt with real fruit pieces in a convenient, ready-to-enjoy package. Available in Honi Pineapple and Mixed Berries, it features a smooth, soft-serve-like texture and is made with Hometown Fresh Milk. Through its “Squeeze the Joy” campaign, the product brings a playful touch to everyday snacking.

Both new products reflect Hometown Artisan Dairy’s approach to dairy production, which begins at its own farm and extends through processing to the finished product. The farm is part of Great Giant Foods’ integrated agricultural ecosystem, where resources and by-products are utilized across business units as part of its business circularity approach.

Fresh milk from Hometown’s farm undergoes low-temperature pasteurization before being processed into yogurt. This integrated “From Farm to Table” approach helps Hometown maintain oversight of its production process while delivering the quality and consistency consumers expect.

With Gelato Yogurt Matcha and Squeeze Yogurt, Hometown Artisan Dairy continues to explore new ways to bring quality dairy products into everyday life, combining carefully selected ingredients, convenient formats, and flavors designed for modern consumers.