Hometown Artisan Dairy Delivers High-Quality Fresh Milk from a “Small Farm with Love”

As part of Great Giant Foods (GGF), Hometown Artisan Dairy has reintroduced its fresh milk products with refreshed packaging and an enhanced product formulation. Through this initiative, Hometown Artisan Dairy reinforces its “Small Farm with Love” commitment to delivering high-quality fresh milk that supports the daily nutritional needs of families.

As public awareness of healthy lifestyles continues to grow, consumers now consider not only taste and nutritional content when choosing milk, but also how the product is made and how its quality is maintained from the very beginning. In response to these expectations, Hometown Artisan Dairy continues its commitment through small-scale dairy farming that prioritizes cow health, feed quality, and carefully controlled end-to-end production processes to produce high-quality fresh milk for modern families.

Natasha Johannes, Brand Director, explained that the transformation from Hometown Dairy to Hometown Artisan Dairy reflects a new approach that places even greater emphasis on quality and care throughout every stage of milk production.

“Through Hometown Artisan Dairy, we aim to provide fresh milk that is not only high in quality, but also nutritious, delicious, and enjoyable for everyday consumption. Hometown Artisan Dairy milk now contains 14 essential nutrients and is processed using low-temperature pasteurization below 100°C to preserve the milk’s natural characteristics, including its taste, texture, and nutritional value. With these improvements, we want to ensure that consumers can enjoy milk that remains fresh, creamy, and easy to incorporate into their family’s daily routine,” said Natasha during the Hometown Artisan Dairy Press Conference held on May 6 at Summarecon Mall Serpong.

Alongside its product transformation, Hometown Artisan Dairy is also expanding its distribution network to reach more consumers across Indonesia.

Cindyanto Kristian, CEO of Sewu Segar Nusantara, a Great Giant Foods company and the distributor of Hometown Artisan Dairy, stated that improving access to high-quality products is an important part of addressing consumers’ evolving needs.

“We see that demand for high-quality dairy products continues to increase as consumers become more attentive to the quality and production processes behind the food they consume every day. As a distribution partner, we want to ensure that Hometown Artisan Dairy is more widely accessible through supermarket and minimarket networks across Indonesia. We believe this initiative marks the beginning of broader public access to high-quality food products supported by carefully controlled production processes,” said Cindyanto.

As part of its efforts to maintain product quality until it reaches consumers, Hometown Artisan Dairy also introduced Freshly, a direct-to-consumer application designed to bring fresh products closer to consumers’ homes. Through the application, Hometown Artisan Dairy aims to preserve product quality through more controlled distribution and handling processes, while shortening the journey from production to consumption.

Freshly is currently available in Tangerang, Alam Sutera, and Serpong, with services to be gradually expanded to reach more consumers throughout Indonesia.

In addition to fresh milk, Hometown Artisan Dairy offers a variety of dairy products, including Pistachio Yogurt Gelato and Greek-style Yogurt in pineapple, guava, mango, and plain flavors. The company also plans to launch Squeeze Yogurt as part of its efforts to provide consumers with more practical and diverse consumption options.

During the same event, Hometown Artisan Dairy welcomed nutritionist Vrischika Bella and Mom and Lifestyle Influencer Merdi Octav to share their perspectives on the importance of milk quality in supporting the everyday nutritional needs of modern consumers.

From a nutritional perspective, Vrischika Bella explained that milk quality is determined not only by its nutritional content, but also by how it is produced and how its quality is maintained from the outset.

“Milk is an important source of nutrition because it contains protein, vitamins, and minerals that the body needs to support its daily nutritional requirements. It is therefore important for consumers to understand that milk quality is also influenced by the source of its raw materials, its processing methods, and the ingredients used in its formulation. When high quality is combined with an enjoyable taste, drinking milk can become an easier and more enjoyable daily habit,” Vrischika explained.

According to Vrischika, offering dairy products that are both high in quality and enjoyable is not simply about taste. It is also part of a broader effort to encourage healthier lifestyles among Indonesian consumers.

Mom and Lifestyle Influencer Merdi Octav also shared her experience of incorporating Hometown Artisan Dairy products into her family’s daily routine.

“As a mother, I am quite selective when choosing dairy products for my family, especially products that my children consume every day. I look for milk with consistently maintained quality, no added sugar, and that is enjoyable for daily consumption. In my experience, when milk tastes creamy and fresh, children enjoy it more, and I also feel more reassured knowing that their nutritional needs are being supported,” said Merdi.