Re.juve Introduces a New Chapter in Wellness Through Youthful Exhibit: The New Cycle of Re.juve

Entering its 12th year, Re.juve introduces a new chapter in its brand journey through Re.juve Youthful Exhibit: The New Cycle of Re.juve, an immersive experience marking the brand’s transformation toward a more holistic approach to wellness.

This transformation is reflected not only in its products, but also in how Re.juve creates experiences, spaces, and consumption habits that are more closely connected to people’s everyday lives. Through this new approach, Re.juve aims to encourage consumers to see wellness not as something distant or difficult to achieve, but as a series of small choices that can be made consistently.

Data from Statistics Indonesia, or Badan Pusat Statistik (BPS), shows that the average consumption of fruits and vegetables in Indonesia has reached only 1.7 kilograms per person per week. This remains below the World Health Organization’s recommendation of more than 400 grams per day, or approximately 2.8 kilograms per week. The figures indicate that although awareness of healthy lifestyles continues to increase, regularly consuming fruits and vegetables remains a challenge for many Indonesians.

As a True Cold-Pressed Juice brand made from pure fruits and vegetables, with no added sugar or water, Re.juve provides a practical option to help support fruit and vegetable intake as part of a balanced diet.

“By drinking four bottles of Re.juve per week, we can consume approximately 2.4 kilograms of fruits and vegetables. This amount is already very close to the WHO recommendation and can be complemented by consuming whole fruits and vegetables as part of our daily meals,” said Avilia, Marketing & Growth Head of Re.juve.

Beyond its products, Re.juve recognizes that consumers’ expectations of a healthy lifestyle have evolved to include the experiences and values they receive from a brand. For this reason, Re.juve’s transformation brings together product quality, consumption habits, and the in-store experience as part of a more comprehensive wellness journey.

“Through our brand transformation and new store concept, we want to encourage people to view wellness more holistically. The Earth, Sun, and Plants concept represents the three main aspirations we aim to support: Health, Beauty, and Youthfulness. This is what we call Re.juve’s new cycle—a journey of continuously caring for the body, building better habits, and feeling more refreshed every day,” Avilia added.

Re.juve Youthful Exhibit: The New Cycle of Re.juve provides a space for consumers to experience this philosophy more closely. Through visual and interactive experiences, the exhibit showcases how Re.juve translates wellness values into products, spaces, and brand experiences that are more relevant to modern lifestyles.

As part of Great Giant Foods (GGF), Re.juve is also supported by an integrated and sustainable food ecosystem. Putri Victor, Head of Corporate Communications at Great Giant Foods, explained that Re.juve reflects GGF’s commitment to implementing a circular economy business model and delivering high-quality nutrition through responsible processes.

As part of this transformation, Re.juve collaborated with Helen Agustine Studio to introduce its latest store concept, featuring a more open, spacious, and interactive approach. Unlike the previous concept, which focused primarily on grab-and-go functionality, the new store design is intended to create an experience that enables consumers to interact more closely with the brand.

Through this new store design, Re.juve aims to create a space that serves not only as a place to purchase products, but also as a meeting point between healthy living, comfort, and a more personal brand experience.

Helen Agustine, Architectural Designer, explained, “Through this concept, we aim to create a space that does more than function as a place to purchase products. We want it to be an inviting environment where people can pause, explore, and experience what Re.juve has to offer. Through a more open and interactive design, we seek to create an atmosphere that feels warmer, more comfortable, and more connected to consumers’ everyday lives, making wellness feel more accessible and relevant.”

Through Re.juve Youthful Exhibit: The New Cycle of Re.juve, Re.juve reinforces its commitment to continuously evolving alongside consumers’ needs by providing high-quality products, more meaningful experiences, and an approach to wellness that is easier to incorporate into everyday life.