Sunpride Hosts KOL Gathering to Introduce Its Innovative 100% Real Fruit Juice

Sunpride reaffirmed its commitment to delivering high-quality products by hosting a Key Opinion Leader gathering titled “Welcome to Sunpride Land – 100% Real Fruit Juice!” The event marked the official launch of Sunpride’s latest product, Sunpride 100% Real Fruit Juice, while further strengthening the brand’s position as a pioneer of healthy fruit-based products in Indonesia.

Held at the Eco Deck, Pidari Lounge, Plataran Hutan Kota on April 15, 2025, the event was attended by 55 Key Opinion Leaders, representatives from five media outlets, and invited guests from various backgrounds.

Through this event, Sunpride introduced Indonesia’s first 100% real fruit juice made with no added sugar, no preservatives, and no added water. The innovation was developed in response to the needs of urban consumers, particularly Generation Z, who are seeking healthier, more practical, and natural lifestyle choices.

Sunpride 100% Real Fruit Juice is available in five refreshing flavors: Pineapple, Pineapple Apple, Pineapple Mango, Pineapple Guava, and Pineapple Passion Fruit. Each variant was specially developed to appeal to Gen Z, Sunpride’s largest consumer segment, by reflecting a dynamic, healthy, and relevant lifestyle.

The event was also attended by Tommy Wattimena, President Director of Great Giant Foods, who shared Sunpride’s vision of providing nutritious and natural products for Indonesian consumers. In his remarks, he also highlighted the potential of pineapple as a sustainable commodity, from efficient cultivation processes to the comprehensive utilization of the fruit and its by-products in support of circular and environmentally responsible agricultural practices.

Dr. Metta Satyani, Sp.GK, a clinical nutrition specialist, also provided insights into natural fructose in fruit and its benefits for the body. Further information on the pasteurization process and Sunpride’s commitment to preservative-free products was presented by Gabriele Castagnetti, Head of Research & Development at Sunpride.

To create an interactive and memorable experience, the event opened with the “Cek aja labelnya!” campaign, encouraging consumers to check product labels while highlighting the key benefits of Sunpride 100% Real Fruit Juice: no added sugar, no preservatives, and no added water.

One of the attending KOLs, Oktary Devira (@oktarydevira), shared her enthusiasm on social media.

“I had no idea there was real fruit juice in a can with no added sugar, made from 100% real fruit, with no preservatives, and available in five flavors. My favorite is Pineapple Mango—the fruit fiber still tastes so noticeable!”

The event continued with a variety of engaging activities, including a DIY tumbler session, a Sunpride 100% Real Fruit Juice refill station, an interactive quiz, and customized juice-bottle photo souvenirs for guests to take home. The excitement was further enhanced by a special performance from Juicy Luicy as the event’s “juicy guest star.”

Through this event, Sunpride not only introduced its latest product innovation but also encouraged consumers to become more aware of the importance of consuming real fruit as part of their daily lives.

Through a creative, collaborative, and energetic approach, Sunpride hopes to continue supporting the healthy lifestyle journeys of Indonesian consumers.