Sunpride Juice Wins Bronze for Innovative Use of Digital Media

Sunpride Juice has achieved another milestone through its “Juiciest Interactive CAPTCHA” campaign, which won Bronze in the Innovative Use of Digital Media category.

The campaign was developed based on the insight that consumers often pay limited attention to nutrition labels. In response, the team introduced an innovative educational approach by transforming a digital banner into an interactive CAPTCHA. Audiences were invited to identify products made from 100% real fruit juice while learning the difference between real juice and products made from concentrates or syrups.

The initiative delivered impressive results, generating more than 9.21 million impressions, reaching 4.76 million people, and achieving a click-through rate up to 130 times higher than conventional digital banners.

This achievement demonstrates how insight-driven creativity can create brand communication that is more relevant, effective, and impactful.

Congratulations and appreciation to everyone who contributed to this success.