2021 December

Month: December 2021

Corporate News
December 28th, 2021

Sunpride’s #TrustedChoice Campaign Wins Breakthrough Campaign of the Year 2021

Jakarta, December 15, 2021 – Sunpride’s #TrustedChoice marketing campaign, launched in August 2021, has been recognized with the Breakthrough Campaign of the Year 2021 award at the Marketeers Editor’s Choice Award 2021, coinciding with Sunpride’s 26th anniversary.

The #TrustedChoice campaign was designed as an educational initiative, emphasizing not only food safety but also the importance of traceability technology. This commitment strengthens Sunpride’s position as a trusted fruit brand of choice for Indonesian consumers.

According to data shared by President Joko Widodo from the World Health Organization (WHO), Indonesia’s fruit consumption level remains below the recommended amount. The average intake is 88.5 grams per person per day—far lower than WHO’s recommendation of 150 grams. Recognizing this gap, Sunpride launched the campaign to raise awareness on the importance of consuming safe, traceable fruit every day, especially to support health during the pandemic.

Sunpride ensures the safety and quality of its three core fruits—Cavendish banana, Honi pineapple, and Crystal guava—all sourced from plantations with the only **Global Good Agricultural Practices (Global G.A.P.) certification in Indonesia. This certification guarantees a robust food safety system, GMO-free produce, export-quality standards, eco-friendly practices, social responsibility, and full traceability.

“This award not only reflects Sunpride’s commitment to providing the best fruit for the people of Indonesia but also marks an important milestone. Just last week, Sunpride launched the implementation of blockchain technology to further strengthen fruit traceability in collaboration with our modern trade partners,” said Cindyanto Kristian, CEO of PT Sewu Segar Nusantara (SSN).

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Corporate News
December 14th, 2021

Sunpride Supports Jakarta Fashion Week 2022 with Nutritious Fruits for Models

Jakarta, 2022 – Behind the glamour of Jakarta Fashion Week (JFW) 2022, models go through long and demanding activities that require them to stay fit and energized. To maintain their stamina, they need not only exercise and proper rest but also a steady intake of nutrient-rich foods, especially fruits that are essential for boosting immunity during the pandemic.

As a form of support, Sunpride became one of the official partners at Jakarta Fashion Week 2022 by providing fresh fruits for all participants, including Cavendish bananas, Crystal guavas, and Medan oranges. These were served from breakfast until afternoon throughout the event, ensuring that models and crew received healthy nutrition during their busy schedules.

Each fruit comes with unique benefits. Cavendish bananas provide carbohydrates as a natural energy source and are rich in potassium. Sunpride’s Crystal guavas are especially nutrient-dense—containing 30 times more iron, 50 times more calcium, and three times more vitamin C than apples—while also being sweet, crunchy, and nearly seedless. Meanwhile, Medan oranges are not only refreshing but also high in vitamins C and A, making them a favorite among models.

All Sunpride fruits are cultivated in plantations certified with Global Good Agricultural Practices (GAP), an international standard that ensures safety and quality from planting to harvesting. This guarantees that Sunpride fruits are safe for consumption, free from pesticide residues, and rich in natural nutrition—perfect for supporting health and performance at one of the nation’s most prestigious fashion events.

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Corporate News
December 10th, 2021

GGF Holds 2021 Energy and Water Saving Awards

Lampung, November 30, 2021 – Great Giant Foods (GGF) successfully held the 2021 Energy and Water Saving Awards, an annual initiative to encourage efficiency and sustainability across its operations. The event, which began with the Saving Energy and Water (SEW) Campaign Competition in March and concluded in November, was conducted virtually due to the Covid-19 pandemic.

Opening the ceremony, Wayan Ardana, Managing Director of GGF, emphasized the importance of strategic approaches to efficiency.

“One of the keys is utilizing renewable energy that comes from waste treatment,” Wayan said.

Meanwhile, Arief Fatullah, Supervisor of the Energy and Water Saving program, highlighted the importance of consistency despite challenges.

“This is not merely about recognition, but about the shared concern and responsibility within each of us,” he remarked.

Award Winners

Energy Saving Category

  • 1st Place: LOB Plant – Reducing Electricity Usage Index in LOB Production Processes

  • 2nd Place: Field Establishment PG 2 – Dozer Unit Transport Efficiency with Parking Unit Guard Activities

  • 3rd Place: Packing House Fresh Pineapple PG 4 – Savings on Electricity Usage Costs

Water Saving Category

  • 1st Place: Plant Maintenance PG 2 – Zero Waste of Foliar Activities & Herbicide Tank Unit BSC

  • 2nd Place: R&D Pineapple – Reuse of Dipping Solutions to Reduce Frequency of WWTP Liquid Waste

  • 3rd Place: Plant Maintenance PG 1 – Reducing Water Use in Plantation Group 1’s 3rd Forcing Activity

In addition to the main categories, the committee also presented a Best Campaign Award, which went to PPIC Support Factory for its initiative in reducing water usage losses in factory public toilets.

Rusman, Head of the GGF Energy and Water Saving Competition Committee, expressed appreciation for the strong support from management and leaders, which helped increase participation in this year’s campaign.

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