Jakarta, January 28, 2024 – Sunpride strengthened its commitment to promoting a healthy and active lifestyle by participating as the official fruit partner in a collaboration event with the Grid Cardio Rush Community.

To enliven the event, Sunpride presented a fruit truck filled with a wide selection of fresh, high-quality fruits. Participants enjoyed freshly cut, ready-to-eat fruit to replenish their energy after intense cardio activities.

Adding to the experience, Sunpride also collaborated with Hometown Dairy, which provided 100% fresh cow’s milk as a nutritious beverage option for runners. This combination of Sunpride’s fruits and Hometown’s fresh milk offered participants a refreshing and wholesome post-workout treat.

The lively atmosphere was reflected in the smiles and enthusiasm of participants as they enjoyed the servings. Through this collaboration, Sunpride continues to raise awareness about the importance of natural nutrition and active living for community health and wellness.

“By actively supporting positive initiatives like this, Sunpride is committed to inspiring and motivating people to embrace healthier, more active lifestyles,” the company stated.

Bali, March 6–8, 2024 – Hometown proudly participated in the Food, Hotel & Tourism Bali (FHTB) 2024, an international trade exhibition in hospitality, F&B, and tourism held biennially at the Nusa Dua Convention Center, Bali.

As part of its launch campaign, “The Freshest and The Creamiest Milk in Town”, Hometown introduced the rich and creamy taste of Hometown Fresh Milk to coffee enthusiasts, café owners, and restaurant operators. The event served as a platform to showcase how Hometown Fresh Milk enhances the quality of lattes, cappuccinos, and other coffee-based beverages.

To engage visitors, Hometown collaborated with Bali Beans Coffee (@balibeanscoffee), providing professional baristas, coffee machines, and Hometown Fresh Milk for live demonstrations. Guests were invited to enjoy complimentary coffee by taking photos at the booth and tagging @hometowndairy and @balibeanscoffee on social media.

Any Astuti, Head of Brand and Marketing Hometown, shared her optimism about the brand’s expansion in Bali:

“We see great potential for Hometown in Bali, as many hotels, restaurants, and cafés require high-quality fresh milk. Through our participation in FHTB 2024, we hope to increase brand awareness and attract more interest from consumers, coffee lovers, and baristas across Bali.”

Jakarta, March 14, 2024 – In welcoming the Holy Month of Ramadan, Sunpride collaborated in the ABC MasteRasa program to share the blessings of Ramadan with communities in need. This initiative, organized together with the Food Bank of Indonesia (FOI), carries the spirit of empowering 1,100 community kitchen leaders and volunteers, inviting them to spread warmth and happiness throughout the fasting month.

As part of this program, 120 community kitchens, supported by 8 Sunpride-branded food trucks, will reach 110 distribution points across 10 cities in 8 provinces, serving more than 130,000 packages of special Ramadan meals. Each dish is prepared with care, ensuring not only delicious flavors but also rich nutritional value to support the community’s fasting needs.

The distribution process, running from March 13 to April 8, 2024, involves more than 1,100 community members and volunteers working together to ensure every package is delivered safely and consistently to those who need it most.

To strengthen this effort, Sunpride contributed high-quality tropical fruit products, including:

• 6,500 packs of Sunpride Tropical Fruit (825 g)

• 2,400 cans of Crushed Pineapple (3,050 g)

• 48,000 packs of Sunpride Lyfe Banana

Through these contributions, Sunpride not only adds freshness and variety to the Ramadan meals but also reinforces its commitment to providing natural nutrition for healthier communities.

This collaboration between Sunpride, ABC MasteRasa, and Food Bank of Indonesia reflects a shared commitment to create a positive social impact and bring the spirit of togetherness, nutrition, and kindness during Ramadan.