Sunpride’s #Trusted Choice marketing campaign launched in August 2021, the campaign is educational in nature that not only communicates about food safety, but also the importance of traceability technology which further strengthens Sunpride as a trusted brand of choice.
At the end of 2021, the #Trusted Choice campaign was awarded the Breakthough Campaign of The Year 2021 award for the #Trusted Choice campaign at the Marketeers Editor’s Choice Award 2021 on Wednesday, December 15, 2021. The award was organized by Marketeers Magazine to coincide with Sunpride’s 26th anniversary.
According to WHO data submitted by President Joko Widodo, the level of fruit consumption in Indonesia is still low, far from the WHO recommendation of 88.5 grams per person per day, which is far below the WHO recommendation of 150 grams per day.
Even though eating fruit is very important to help maintain the condition of the body to stay healthy and avoid various diseases, including in the midst of a pandemic. This is the reason why Sunpride launched the #Trusted Choice campaign which aims to raise awareness of the importance of consuming fruit with trusted sources that are safe to consume every day in maintaining health during this pandemic.
The three main Sunpride fruits, namely Cavendish banana, honi pineapple, and guava crystal have also been guaranteed food safety. This is because it comes from plantations with the only Global Good Agricultural Practices (G.A.P) certification in Indonesia that prioritizes a food safety system, is GMO-free, export-quality, eco-friendly, socially responsible, and traceable.
“Thank you for the award, this does not only show Sunpride’s commitment in providing the best fruit for the people of Indonesia. Last week Sunpride also just launched the implementation of Blockchain technology to improve traceability of fresh fruit in Indonesia in collaboration with one of our partners in Modern trade,” concluded Cindyanto Kristian, CEO of PT. Sewu Segar Nusantara (SSN)