Great Giant Foods (GGF) participated in the successful implementation of the Indonesian Youth Farmers’ National Working Meeting (Rakernas Pemuda Tani Indonesia), held at the Jakarta Convention Center (JCC) on Sunday, February 23, 2025. At the event, GGF presented an exhibition booth to introduce its portfolio of high-quality products to participants and stakeholders.

Among the showcased products was canned pineapple, produced by PT Great Giant Pineapple (GGP). As one of the world’s leading pineapple processors, GGP exports to more than 60 countries and manufactures its own canned packaging, ranging in size from 8–107 oz, as well as 55-gallon drums of pineapple juice concentrate.

GGF also highlighted its consumer brands:

• Sunpride – Indonesia’s leading fresh fruit brand, offering premium bananas, pineapples, and guavas. Produced by PT Sari Segar Nusantara (SSN), Sunpride is recognized for its strict hygiene standards, rigorous quality control, and reliable distribution network.

• Re.juve – A pioneer in 100% fresh, cold-pressed juices, smoothies, coffee, and almond milk. With more than 58 outlets across Jabodetabek, Bandung, Surabaya, and Bali, Re.juve (managed by PT Sewu Segar Primatama/SSP) has become the preferred choice of health-conscious consumers. The cold-pressed process ensures natural enzymes, nutrients, and antioxidants are preserved.

• Hometown Dairy – Fresh milk produced by PT Great Giant Livestock (GGL), sourced from an integrated farm that controls every step of the process, from cow selection to milking. Hometown Dairy provides pure, additive-free milk for the Indonesian market.

The Rakernas was officially opened by Budisatrio Djiwandono, Chairman of the DPP Pemuda Tani Indonesia. In his keynote speech, he emphasized the urgency of farmer regeneration to secure food self-sufficiency and support Indonesia’s vision of becoming a global food barn.

He highlighted a major challenge in the agricultural sector: the aging farming population. With the average age of Indonesian farmers above 50, the lack of younger generations entering the field threatens the sustainability of food production.

“One of the big challenges in agriculture is the age of farmers, which is on average over 50 years old. If this continues and no young people step into agriculture, who will sustain it? Who will produce food for all of us?” Budi remarked.

Closing 2024 with great enthusiasm, Sunpride celebrated New Year’s Eve at one of Jakarta’s most iconic landmarks, Bundaran HI, on December 31 with the theme “Resolution 2025 with 100% GENUINE Sunpride.” The event served as a special moment to inspire people to step into the new year with energy, positivity, and healthier lifestyle choices — accompanied by Sunpride’s high-quality, 100% genuine products.

As part of its ongoing healthy living campaign, Sunpride introduced its flagship product: Sunpride 100% Original Fruit Juice. Made without added sugar, coloring, or preservatives, this juice delivers freshness straight from carefully selected fruits. With this launch, Sunpride encourages the public to make healthy living a top resolution in 2025.

The New Year’s Eve celebration was made more festive with a series of engaging activities prepared by Sunpride:

• Sunpride Video Mapping
  A building near Bundaran HI was transformed into a spectacular video mapping show themed around health and authenticity. Using advanced visual technology, Sunpride showcased the journey of fresh fruits — from the orchard to consumers’ hands.

• Sunpride LED Ring
  The vibrant Bundaran HI skyline was further enhanced by the installation of the Sunpride LED Ring. Illuminated with colorful lights forming the Sunpride logo and inspiring messages, it invited visitors to embrace a healthy lifestyle in the year ahead.

• Booth Activation: Selling & Sampling
  Visitors had the chance to enjoy the freshness of Sunpride products directly at the booth, which offered a variety of fresh fruits and Sunpride 100% Original Fruit Juice for tasting and purchase. This initiative also served as a platform to educate the community about the importance of real fruit consumption for daily health.

Through this celebration, Sunpride reaffirmed its commitment to being a trusted partner in supporting healthier lifestyles for Indonesians. More than just a slogan, Resolution 2025 is a genuine invitation to create positive change — starting with the simple act of consuming real fruit.

In order to support the government’s program to empower Cooperatives and Micro, Small and Medium Enterprises (MSMEs), Indonesia Eximbank consistently strives to increase the capacity of export-oriented cooperatives and MSMEs. One of the initiatives is through the Foreign Exchange Village Development Program, which focuses on community development-based activities.

Head of the SMEs Advisory Services Division of the Indonesian Export Financing Agency, Ilham Mustafa, inaugurated the Pisang Mas Foreign Exchange Village in Tanggamus Regency, Lampung Province, which was carried out in collaboration with LPEI. This program aims to increase exports and foreign exchange earnings in a sustainable manner, and is expected to contribute to increasing the welfare and income of farming households through integration into a sustainable global export supply chain.

The inauguration of the Pisang Mas Foreign Exchange Village in Tanggamus was also attended by the Regional Head of DJP Bengkulu and Lampung, Rosmauli; Head of the Representative Office of the Ministry of Finance for Lampung Province, Estty Purwadiani Hidayatie; Head of PT GGP’s Way Lunik Export Office, Budhi Setiawan; Head of the TJSL & ESG Division of PT Reinsurance Indonesia Utama, Mardian Adhitya; Head of Sumberejo Subdistrict, Suwarno; Head of Margoyoso Village, Sudibyo; and Chairman of the Green Makmur Farmers Cooperative, Sigit Wicaksono.

On this occasion, LPEI together with the Ministry of Finance One, the Lampung Class I Agricultural Quarantine Center, PT Great Giant Pineapple, and the Makmur Green Farmers Cooperative held training to strengthen business management as well as technical training regarding the quality and cultivation of golden bananas for export. This training was held in the Multipurpose Building Hall, Sumberejo District, Tanggamus Regency, Lampung Province, on Friday (01/8). Devisa Village, represented by the Tani Hijau Makmur Cooperative, is a supplier of golden bananas for PT GGP for export purposes. The government, through LPEI, gives appreciation to the Green Makmur Tani Cooperative for their role as a supplier to GGP as an offtaker. Waliyuddin hopes that, with assistance through the Village Foreign Exchange Program, banana mas exports can increase from 7% of total production to 20%. Apart from that, a garden demonstration plot will be carried out as a reference for farmers, that good banana cultivation can produce high exports, he added.

Jakarta, June 12 – July 14, 2024 – The Jakarta Fair 2024 served as a strategic platform for Great Giant Foods (GGF) to introduce its latest product innovations beyond the well-known Sunpride brand. At Hall C3 No. 63, JIExpo Kemayoran, GGF presented a wide range of fresh and processed products, including fruit varieties outside its signature banana line.

To enliven the exhibition, GGF opened a booth featuring diverse offerings:

• Sunpride Lyfe – An innovative, premium banana chip available in unique flavors such as BBQ, Chili Lemon, and Chocolate.

• Hometown Dairy – Fresh milk made from pure cow’s milk, processed through a 15-second pasteurization at 72°C. This method preserves its natural nutrients, resulting in a bold, creamy taste without added water, sugar, fortification, or preservatives.

• Honi Pineapple – A superior export-quality pineapple, also offered as free samples and in the form of refreshing pineapple-flavored soft-serve ice cream.

A major highlight was the introduction of Sunpride Canned Juice, crafted from 100% pure Honi Pineapple juice without added sugar. This premium product stands out from many competing juices in the market, which often contain only 5–20% real fruit juice combined with artificial sweeteners and additives.

According to Tommy Wattimena, President Director of GGF, the new product represents a breakthrough in premium juice quality.

“Sunpride canned juice is made entirely from pure fruit juice and produced under strict food safety standards using advanced pasteurization technology. This ensures not only safety and freshness but also preserves the natural flavor and nutrients of the fruit,” he explained.

The product is available in five refreshing variants: pineapple, pineapple guava, pineapple passion fruit, pineapple apple, and pineapple mango. Thanks to its advanced processing technology, the juice remains free from preservatives and artificial sweeteners while maintaining a long shelf life — allowing consumers to enjoy its freshness and premium quality for longer.

Through these innovations, GGF reaffirms its commitment to delivering products that are not only delicious but also healthy and safe for all consumers, while continuing to set new standards in Indonesia’s agribusiness and FMCG industry.