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GGF Shares Insights on Building Connected Workplaces at The Economic Times Future Forward Summit 2024

Jakarta, August 13, 2024 – In today’s increasingly digitalized world of work, one of the biggest challenges companies face is maintaining strong relationships between individuals and teams despite reduced direct interactions. Addressing this issue, the Economic Times Future Forward Summit 2024, held at the Pullman Hotel Jakarta, adopted the theme “The Great Connect: Creating Connected Workplaces” to explore strategies for fostering workplace connectivity.

The event gathered HR professionals and industry leaders to discuss strategies, technologies, and cultural shifts that help organizations build connected work environments while navigating the disruptions brought by AI. Among the speakers was Tommy Wattimena, President Director of Great Giant Foods (GGF), who shared insights on the transformative role of connectivity in the workplace.

While AI offers vast opportunities for efficiency and innovation, it also raises concerns about preserving the human aspects of work. Tommy emphasized the importance of balance:

“One thing is certain — the combination of human thinking with AI technology will accelerate productivity and open new horizons for innovation and the way we work in the future.”

He further highlighted that AI’s impact extends beyond efficiency, influencing workforce culture across multiple generations.

“AI will definitely affect both workforce and culture, especially since our employees come from three different generations. This creates a unique dynamic in the workplace. If we use AI wisely, this diversity can drive productivity and inspire new, innovative ways of doing business,” Tommy explained.

As one of Indonesia’s leading companies, GGF demonstrated its commitment to balancing technology adoption with human-centered values. By integrating innovation with employee well-being, the company ensures that workplaces remain not only productive but also inclusive and empowering in the face of AI-driven change.

In an era where AI is increasingly dominant, GGF is committed to combining advanced technology with a humanistic approach — ensuring that innovation fuels business growth while enabling employees to thrive. With this commitment, GGF positions itself at the forefront of industry transformation, proving that a connected and inclusive future is the foundation of sustainable success.

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PT Great Giant Pineapple Achieves Strong ESG Rating from S&P Global

Lampung, 2023 – ESG (Environmental, Social, and Governance) has emerged as a new paradigm in the modern business world. A deep understanding and implementation of this framework is no longer optional, but a strategic necessity for companies aiming for sustainable growth.

In line with this, PT Great Giant Pineapple (PT GGP) was recognized for its strong commitment to ESG practices through the Corporate Sustainability Assessment (CSA) 2023 conducted by S&P Global, a leading international ESG rating agency. PT GGP achieved a score of 62, placing the company in the “Very Good” category within the Food Product sub-industry. The rating reflects GGP’s integrated performance across the three ESG dimensions: environment, social, and governance.

S&P Global’s ESG ratings measure companies’ impact and risk management strategies within their industries.

  • Environmental criteria assess how companies manage their environmental footprint and climate-related risks.

  • Social criteria evaluate how companies interact with employees, communities, and stakeholders.

  • Governance criteria examine leadership, transparency, and corporate management systems.

PT GGP’s Four Pillars of ESG Implementation

PT GGP’s “Very Good” rating is the result of consistent and measurable actions across four key ESG focus areas:

  1. Climate Resilience – Reducing greenhouse gas (GHG) emissions through an energy management system and transitioning to renewable energy, starting with biogas plants.

  2. Regenerative Agriculture – Promoting premium organic fertilizer, water conservation across operations, biodiversity management, biological pest control, and precision agriculture to optimize productivity.

  3. Circular Economy – Utilizing biomass waste for zero waste management, reducing food loss and waste within operations and communities, and promoting plastic waste circularity.

  4. Growing Together with the Community – Advancing the GREAT Indonesia program to prevent stunting through nutrition initiatives, empowering local farmers by creating shared value, and preserving biodiversity through elephant conservation.

Through these initiatives, PT GGP demonstrates that ESG is not just a compliance standard, but a strategic driver for sustainable business and long-term positive impact.

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Liquid Organic Biofertilizer (LOB) Boosts Rice Yields Up to 9 Tons Per Hectare

Lampung, 28 March 2024 – The demonstration plot of Liquid Organic Biofertilizer (LOB) applied to rice fields has shown highly promising results for farmers. By reducing chemical fertilizer usage by 25–50%, farmers were still able to achieve yields of up to 9 tons per hectare, compared to only 6 tons per hectare on control plots.

These results were showcased during the Big Farmers Field Day, organized by PT Inbio Tani Nusantara (ITN) in collaboration with the Lampung Province Agricultural Instrument Standardization Agency (BSIP) at Bumiharjo Village, Batanghari District, East Lampung Regency. The event underscored ITN’s commitment to supporting farmers in improving productivity while reducing dependency on chemical inputs.

Head of the Lampung Agricultural Technology Study Center, Jekvy Hendra, emphasized that LOB aligns with the Ministry of Agriculture’s mission to reduce chemical residues on agricultural land.

“By using LOB, farmers can harvest more abundantly. Normally yields are only 6 tons per hectare, but today’s harvest reached 9 tons with reduced chemical fertilizer use. With rising fertilizer prices and uncertain seasons, LOB offers the best solution for Lampung agriculture,” Jekvy explained.

Stakeholder Support and Collaboration

The joint harvest event was attended by government and community leaders, including:

  • Ida Rahmawati, Head of the Food Crops Division, Lampung Province

  • Tri Wibowo, Head of East Lampung Food Security Service

  • Mira Hayati, Head of Batanghari District

  • Local police and military representatives, alongside farmers from South Lampung, Central Lampung, and East Lampung who have already applied LOB on their land.

Representatives from Great Giant Foods (GGF) and PT ITN were also present, including Josep Lay, CEO Protein & Plant Based, Welly Soegiono, Director of External Affairs, and Pardi Tanojo, Head of LOB & Compost Production.

Expressing his support, Tri Wibowo said:

“We truly support the introduction of LOB. We hope the price remains accessible for farmers so that they can prosper and not be underestimated.”

A Product Developed from Experience

In his remarks, Josep Lay highlighted that LOB technology was born out of GGF’s experience as one of the world’s largest pineapple plantations and canning industries.

“LOB has been tested for multiple planting seasons, and results have been very satisfying. At today’s harvest, we saw production increase by 29%. If a product delivers real benefits, we believe it should be shared with farmers to help improve their livelihoods,” said Josep.

Farmers’ Positive Experiences

Farmers across Lampung also shared their experiences with LOB:

  • Misrok from Sekampung Village said LOB increased yields while reducing pesticide use.

  • Imam from Batanghari Village has used LOB since 2019, gradually reducing his reliance on chemical fertilizers.

  • Dharmaya from South Lampung has applied LOB since 2016 and continues to use it due to consistent yield improvements.

With these positive outcomes, LOB is proving to be a revolutionary solution in rice farming, combining higher productivity with reduced chemical inputs—bringing hope for a more sustainable and prosperous future for farmers.

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Sunpride Inspires Healthy Living Through “Energy Sharing” Campaign at Jakarta Car Free Day

Jakarta, May 5, 2024Sunpride, a leading brand committed to providing natural nutrition, launched its inspiring “Energy Sharing” campaign at Jakarta’s Car Free Day (CFD). The initiative highlights Sunpride’s commitment to promoting active and healthy lifestyles by engaging the public in activities that educate and empower communities on the importance of natural nutrition.

On this occasion, Sunpride Manager, Andy Ferico, emphasized the campaign’s relevance to urban lifestyles:

“In the midst of today’s fast-paced and stressful urban life, Sunpride raised the theme ‘Peel Your Natural Nutrition, Keep Moving and Be Active with Nutrition.’ This is our call for the public to return to a nutritious and active lifestyle. Through this campaign, Sunpride encourages greater awareness of choosing foods and drinks rich in natural nutrients to support a healthier way of living,” he explained.

The activity took place at Community Fun Day (CFD) in front of FX Sudirman Mall, where Sunpride “shared energy” with the community by distributing 200 boxes of Cavendish bananas — equivalent to 14,000 bananas.

Through this campaign, Sunpride not only provided a healthy and nutritious natural energy source but also reinforced its mission to inspire people to maintain their health and fitness through natural nutrition while staying active and energized.

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PT Umas Jaya Agrotama Holds First Cassava Partnership Harvest in Mesuji

Mesuji, March 5, 2024 – PT Umas Jaya Agrotama (UJA), a business unit of Great Giant Foods (GGF), successfully carried out the first harvest of its Cassava Partnership Program in Bukoposo Village, Way Serdang District, Mesuji Regency. This initiative is part of the company’s Creating Shared Value (CSV) program, in collaboration with the Mesuji Regency Government and the Ministry of Villages, Development of Disadvantaged Regions, and Transmigration of the Republic of Indonesia.

The harvest ceremony was attended by representatives from the Ministry, Lampung Province, and Mesuji Regency Government, alongside farmer groups and community leaders.

Director of Planning for the Realization of Transmigration Areas, Bambang Widyatmiko, emphasized the importance of this milestone:

“This cassava partnership program is the first of its kind in Indonesia. If it proves successful, it will be scaled up to involve more farmers across the country. Mesuji was chosen because of its proximity to PT UJA, ensuring easier assistance and supervision.”

As part of the partnership, PT UJA provides farmers with interest-free financing, technical guidance, and guaranteed market access as the offtaker. Local village-owned enterprises (BUMDes) also play a role as operational facilitators, helping ensure smooth coordination on the ground.

According to PT UJA Production Head Ammar Viko Wicaksono, the program has already shown significant impact.

“Before this partnership, yields averaged only 20 tonnes per hectare. With proper support and cultivation, the first harvest reached an estimated 32 tonnes per hectare—an increase of around 10 tonnes.”

The cassava cultivated under this program currently covers 8 hectares of land with a planting period of 8–9 months. Beyond financial support, farmers receive access to improved seeds, fertilizers, and modern cultivation techniques to boost productivity and quality.

Assistant for Economic Affairs and Development of the Mesuji Regional Secretariat, Indra Kusuma Wijaya, representing Acting Regent Sulpakar, expressed appreciation:

“The CSV program creates shared value between companies, communities, and the government. Hopefully, this first harvest becomes a strong foundation to improve the economy of our farmers and expand cassava production in Mesuji.”

The cassava partnership reflects PT UJA’s broader commitment under GGF to empower rural communities through sustainable agriculture. Similar CSV initiatives have been implemented successfully with banana cultivation in regions such as Lampung, East Java, Bali, Aceh, and West Java.

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GGF Wins Multiple Awards at PR Indonesia Awards 2024

Jakarta, March 7, 2024Great Giant Foods (GGF) proudly earned multiple recognitions at the 2024 PR Indonesia Awards (PRIA), following a rigorous judging process held from January 23–26, 2024.

GGF brought home three prestigious awards:

  • Gold Winner – Sustainability Report

  • Gold Winner – Owned Media, Video Profile Subcategory

  • Silver Winner – Public Relations Program, Exhibition PR Marketing Program Subcategory (Food and Hotel Indonesia 2023)

In addition, PT Sewu Segar Primatama (Re.juve), a GGF subsidiary, received the Silver Winner – Digital Channel, Application Subcategory for the Re.juve App Good for Earth initiative.

The awards were presented at the PRIA 2024 awarding night in Bali on Thursday (7/3). Representing GGF were Indra Ardiyanto (Corporate Communication) and Catherine Yovita (Sr. PR & Social Media Communications), while Putri Victor, Head of Marketing Re.juve, received the award on behalf of PT Sewu Segar Primatama.

Reflecting on the achievement, Indra Ardiyanto emphasized GGF’s commitment to transparency and effective communication:

“Communication is key to a company’s success. These awards at PRIA 2024 are proof that GGF has consistently leveraged diverse media channels to deliver honest and accessible information to the public,” he said.

The PRIA 2024 received 699 submissions from 219 institutions across various categories. Asmono Wikan, Founder and CEO of PR Indonesia, praised the participants’ growing creativity and relevance:

“We see that innovative PR programs carried out by participants are increasingly aligned with their goals and audiences. The winners are those who dared to present fresh ideas with strong creativity,” he noted.

According to jury member Fardila Astari, this year’s submissions stood out for presenting SMART (specific, measurable, achievable, relevant, time-bound) objectives connected to real challenges and offering structured solutions.

Carrying the theme “Communication that Inspires Civilization,” PRIA 2024 underscored that communication today is not merely about reputation management but also about shaping a stronger national civilization.

Asmono concluded by encouraging all PR practitioners to work together in sustaining strategic communication practices that contribute to building a better future for Indonesia.

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Sunpride Supports Active Lifestyle with Grid Cardio Rush Collaboration

Jakarta, January 28, 2024 – Sunpride strengthened its commitment to promoting a healthy and active lifestyle by participating as the official fruit partner in a collaboration event with the Grid Cardio Rush Community.

To enliven the event, Sunpride presented a fruit truck filled with a wide selection of fresh, high-quality fruits. Participants enjoyed freshly cut, ready-to-eat fruit to replenish their energy after intense cardio activities.

Adding to the experience, Sunpride also collaborated with Hometown Dairy, which provided 100% fresh cow’s milk as a nutritious beverage option for runners. This combination of Sunpride’s fruits and Hometown’s fresh milk offered participants a refreshing and wholesome post-workout treat.

The lively atmosphere was reflected in the smiles and enthusiasm of participants as they enjoyed the servings. Through this collaboration, Sunpride continues to raise awareness about the importance of natural nutrition and active living for community health and wellness.

“By actively supporting positive initiatives like this, Sunpride is committed to inspiring and motivating people to embrace healthier, more active lifestyles,” the company stated.

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Hometown Showcases Fresh Milk at Food, Hotel & Tourism Bali 2024

Bali, March 6–8, 2024 – Hometown proudly participated in the Food, Hotel & Tourism Bali (FHTB) 2024, an international trade exhibition in hospitality, F&B, and tourism held biennially at the Nusa Dua Convention Center, Bali.

As part of its launch campaign, “The Freshest and The Creamiest Milk in Town”, Hometown introduced the rich and creamy taste of Hometown Fresh Milk to coffee enthusiasts, café owners, and restaurant operators. The event served as a platform to showcase how Hometown Fresh Milk enhances the quality of lattes, cappuccinos, and other coffee-based beverages.

To engage visitors, Hometown collaborated with Bali Beans Coffee (@balibeanscoffee), providing professional baristas, coffee machines, and Hometown Fresh Milk for live demonstrations. Guests were invited to enjoy complimentary coffee by taking photos at the booth and tagging @hometowndairy and @balibeanscoffee on social media.

Any Astuti, Head of Brand and Marketing Hometown, shared her optimism about the brand’s expansion in Bali:

“We see great potential for Hometown in Bali, as many hotels, restaurants, and cafés require high-quality fresh milk. Through our participation in FHTB 2024, we hope to increase brand awareness and attract more interest from consumers, coffee lovers, and baristas across Bali.”

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Sunpride Brings Freshness to ABC MasteRasa Ramadan Initiative

Jakarta, March 14, 2024 – In welcoming the Holy Month of Ramadan, Sunpride collaborated in the ABC MasteRasa program to share the blessings of Ramadan with communities in need. This initiative, organized together with the Food Bank of Indonesia (FOI), carries the spirit of empowering 1,100 community kitchen leaders and volunteers, inviting them to spread warmth and happiness throughout the fasting month.

As part of this program, 120 community kitchens, supported by 8 Sunpride-branded food trucks, will reach 110 distribution points across 10 cities in 8 provinces, serving more than 130,000 packages of special Ramadan meals. Each dish is prepared with care, ensuring not only delicious flavors but also rich nutritional value to support the community’s fasting needs.

The distribution process, running from March 13 to April 8, 2024, involves more than 1,100 community members and volunteers working together to ensure every package is delivered safely and consistently to those who need it most.

To strengthen this effort, Sunpride contributed high-quality tropical fruit products, including:

  • 6,500 packs of Sunpride Tropical Fruit (825 g)

  • 2,400 cans of Crushed Pineapple (3,050 g)

  • 48,000 packs of Sunpride Lyfe Banana

Through these contributions, Sunpride not only adds freshness and variety to the Ramadan meals but also reinforces its commitment to providing natural nutrition for healthier communities.

This collaboration between Sunpride, ABC MasteRasa, and Food Bank of Indonesia reflects a shared commitment to create a positive social impact and bring the spirit of togetherness, nutrition, and kindness during Ramadan.

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