Indonesian Minister of Trade Zulkifli Hasan opened an interactive dialogue with PT Great Giant Pineapple (GGP) and PT Great Giant Livestock (GGL) Creating Shared Value (CSV) farmer groups, Friday (3/3).

Zulkifli Hasan, who is a native of Lampung, is very happy to be among the mas banana partnership farmers, Tanggamus Regency and the limousine cattle PIR Group, Asto Mulyo, Punggur, Central Lampung. On this occasion the Minister of Trade discussed not only agriculture but also the education of the farmers’ children.

Drimo, one of the mas banana farmers, told the Minister of Trade directly that from cultivating mas bananas in collaboration with GGP he was able to send his children to tertiary education.

“Alhamdulillah, the children can go to university and are also very helpful economically,” said Drimo.
“This program is extraordinary, with a little touch of technology provided by the company, farmers can produce bananas with an export orientation. Of course the government must be committed to helping encourage increased exports of Indonesian horticultural products in order to improve the economy and welfare of farmers,” said Zulkifli Hasan.

“The government, entrepreneurs and people are one unit. If farmers and entrepreneurs are successful, exports will increase so that the government, especially the Ministry of Trade is successful. Increasing exports of horticultural products will certainly improve farmers’ welfare,” he said.

Before having a dialogue with the farmers, Zulkifli Hasan visited a canned pineapple processing factory and the location of a cow fattening shed.

“Companies like this must be fought for because they receive unfair treatment in export destination countries. For this reason, it is the government’s duty to strive so that there are no barriers to exports in destination countries, one of which is through trade agreements,” said Zulkifli Hasan.

“It is hoped that this trade negotiation will be completed in August 2023. If it can be completed, entrepreneurs will not have to pay import duties for horticultural products to the European Union,” he stated.

PT Great Giant Pineapple (PT GGP) won the 2022 Bipartite Cooperation Institution (LKS). PT GGP was named the recipient of the award based on the Decree of the Minister of Manpower Number 123 of 2022 as 1st winner at the Lampung Province level.

The 2022 LKS Bipartite award charter signed by the Minister of Manpower of the Republic of Indonesia Ida Fauziah, submitted by the Head of the Lampung Province Manpower Office Agus Nompitu to PT GGP represented by the People Partner Prot & Plant Based Department Head Movery Ferestian.

The award ceremony was also attended by Corporate Communication of PT GGP Indra Ardiyanto, Internal CRD Gregorius Aris Cjahja Kristiawan, and Secretary General of P2K3 PT GGP Riana Rachman, and Head of PUK SPSI GGF Ishak Hendra Purnama, at the PT GGP Putri Camp Hall, Wednesday (22/2 ).

Agus Nompitu, explained that his presence with the Lampung Province Manpower Office team at Great Giant Pineapple as a link from the Indonesian Ministry of Manpower to convey the LKS Bipartite award where PT GGP was considered capable of creating a conducive atmosphere and harmonious relations and building good communication between management and workers.

“Apart from handing over the award, we also observed directly how the condition of the company, especially the workforce in the company. The hope is that at PT GGP everything will go well and all norms related to workforce welfare will be fulfilled,” he said.

In this case, the Kadisnaker Lampung also appealed to management to continue to maintain PT GGP’s reputation as a large company whose products not only meet local needs but also export to nearly 60 countries.

And what is no less important, said Agus Nompitu, companies must continue to protect the health and safety of workers, including social security such as insurance for work accidents, death, old age, retirement.

“Thank you to all parties, in this case the management, workers, unions who together have led PT GGP to win first place in the 2022 LKS Bipartit at the Lampung Province level. This award is certainly a mandate for all of us to always maintain and improve industrial relations that have been going well so far,” said Movery Ferestian in his remarks.

“This is a responsibility that we have to take care of. In accordance with the objectives of LKS Bipartite, which is to create harmonious, dynamic and fair industrial relations in the company,” Movery concluded.

The Bali Regional Public Company (Perumda) visited the Great Giant Foods (GGF) plantation in Terbanggi Besar, Central Lampung, Lampung Province after establishing a collaboration in planting Candesih Bananas with PT Nusantara Segar Abadi (PT NSA) since 2019.

“All this time, we know about Great Giant Foods at a glance from videos and photos during discussions with NSA Bali friends. This visit certainly answers our curiosity about how GGF Lampung manages modern plantations, factories and production,” said the Main Director of the Kerta Bali Regional Public Company, Saguna Nyoman Kami Artana while at the GGF Lampung Training Building, Tuesday (21/2).

Accompanied by NSA Bali’s Head of Operations, Rahmat Hidayatullah Sofyan, Banana Senior Manager, Aris Wahyudi, GGF Corporate Communication, Indra Ardiyanto, Packing House and Banana Harvest Manager PG1, Edwin Bahari directly saw the process of harvesting pineapple fruit, packing process of Cavendish Bananas, and the process packing Crystal Guava (Guava).

We, Artana, said that his visit with the team greatly added insight into modern plantation management. Because there is little land in Bali, traditional gardens are not as modern or professional as in GGF.

With the permission of the Governor, this program will continue. The community is increasingly seeing evidence of the success of this collaboration, including the Creating Share Value (CSV) program partnership with farmers covering an area of ​​10 hectares in Bangli and Gianyar Regencies, he continued.

According to Us Artana, there is an opportunity for this cooperation pattern to be integrated with the agro-tourism model. So far, tourists come to Bali to enjoy the beaches, mountains and other tourist objects. He thinks this can also be a new tour in Bali, where people can come to see the neatly arranged banana gardens while enjoying their bananas.

“Besides Agrotourism, Edutourism can be done because campus practitioners or school students can know that there is science and technology being implemented. I think in the future in Bali there will be agrotourism and education about plantations,” he joked.

Bali has a Governor Regulation (Pergub) regarding the utilization and potential use of local products such as fish, fruit and vegetables. The Governor always appeals to the hotels there to use native Balinese local fruit.

“I think this is good for GGF to develop other commodities such as pineapple, avocado and durian, because hotels are ready as offtakers. There are many superior fruits in Bali such as mangosteen, salak, which sometimes produce a lot after a big harvest, the price of which falls after harvest has not been maximized,” he said.

Rahmat added, with the existing garden, he was able to produce 4,000 boxes per week. Approximately one third of the demand in Bali can be met and the shortfall is still supplied from GGF Lampung.

Lampung Quarantine Center provides In-Line Inspection Quality Control Technical Guidance (Bimtek) training at PT Great Giant Pineapple (PT GGP) as a quarantine measure during the production process in order to issue a Phytosanitary Certificate to fulfill the requirements of the export protocol free of disturbing organisms plant (OPT) required by the destination country.

The implementation of the training activities was attended by the Head of the Lampung Agricultural Quarantine Center Donni Muksydayan, the Lampung Agricultural Quarantine Plant Quarantine Sub-Coordinator Irsan Nuhantoro, Technical Advisor for Plantation and R&D Fauzan, Banana Senior Manager Aris Wahyudi, and Crop Development Manager Margo Tri Laksono.

Irsan Nuhantoro, explained that one of the aims of the Technical Guidance for the In-Line Inspection program was to give the Authority of the Quarantine Center to PT GGP to carry out independent inspections.

“To get the In-Line Inspection program, Quarantine trains personnel at the company how they can carry out quarantine duties to inspect products to be exported. All are assessed, must meet a standard value above 7.5 to pass certification, “said Irsan.

Those who pass the certification have the right and can represent Quarantine duties at PT GGP to carry out inspections and make decisions on whether the product is suitable or not for export. That’s why Quarantine conducts In-Line Inspection Quality Control technical training guidance, he added.

“This makes it easier for PT GGP because the company is no longer waiting for inspection services from Quarantine but can carry out independent inspections; all we have to do is apply for a printed certificate which will speed up the process. So this is part of simplifying the Quarantine service process and every time a Quarantine export shipment does not have to be present,” Irsan explained.

Aris said the request for training for Quarantine was aimed at preparing certified internal company cadres who would be tasked with assisting the quarantine inspection function in an effort to ensure that there are no plant-disturbing organisms until they are sent to export destination countries.

“In-Line Inspection is carried out by the company itself through those who have been trained and certified. This team functions as a similar stage with quality control, related to OPT,” said Aris.

Special Staff of the Minister of Agriculture for Agricultural Development Communication Ery Tamalagi together with the Head of the Lampung Agricultural Quarantine Center Donni Muksudayan paid a working visit to PT Great Giant Pineapple (PT GGP), Friday (3/2).

Group guests arrived at the world’s largest pineapple processing company and were received at the Library room of the Training Center Building. Ery Tamalagi and his entourage were introduced to GGF through a short video showing the company’s profile.

The Special Staff of the Minister of Agriculture and the Quarantine team were warmly received by Technical Advisor for Plantation and R&D Fauzan, Banana Senior Manager Aris Wahyudi, and Crop Development Manager Margo Tri Laksono as well as accompanying the inspection of the Banana Packing House and pineapple plantation in the Plantation Group 1 (PG1) area.

Ery Tamalagi, said that in the history of the establishment of the Republic of Indonesia, in 2022 the export value will be the highest and in 2023 we are targeting it again because there have been three export movements and GGF is part of it.

“The Ministry of Agriculture must thank PT GGP for the countless legacies that have been left behind. Apart from being a part of the company’s contribution to increasing Indonesia’s exports, so far the company has also shared shares with farmers through a partnership program,” he said.

The Ministry of Agriculture has the task of designing how agricultural policies can generate benefits for society. PT GGP’s partnership with farmers has been extraordinary. Not just a business but also animate many people, he continued.

“Agriculture is always developing, PT Great Giant Pineapple has done Forward, Independent and Modern as the motto of the Ministry of Agriculture. This has been implemented correctly here. Agriculture cannot work alone. Of course the company’s collaboration with Quarantine friends is clear, so they can export quickly,” said Ery.

One of the things that is also a source of pride and a superior program that is gaining popularity is creating shared value (CSV) where the company’s success wants to be transmitted to partner farmers. Partnerships in Tanggamus Regency, Lampung, more than 100 farmers have partnered with PT GGP to develop Mas bananas and in other provinces such as Bali, East Java, West Java and Aceh.

No less important is the cassava plant. Even though currently it is no longer the main producer of cassava, the company still releases superior types of cassava from the results of the company’s R&D research. “This year we are in the process of releasing cassava which can be harvested after 7 months of planting. Even though it’s young, the starch content is quite good,” concluded Fauzan.

The Indonesia’s Best Corporate Sustainability Initiatives program was again held by MIX MarComm Magazine (SWA Group). The annual program, which is entering its 7th year, is a recognition for the business world in Indonesia for corporate sustainability programs or better known as CSR (Corporate Social Responsibility) programs. Great Giant Foods (GGF) on this occasion managed to win 2 awards for the Circular Economy and Creating Shared Value (CSV) categories. The award was handed over on Wednesday 18 January 2023 by SWA Group Chief Editor Kemal Effendi Gani and received directly by Managing Director of Financial Accounting and Corporate Strategy Jane Fransisca at the LSPR Jakarta Auditorium.

On this occasion, Managing Director of Financial Accounting and Corporate Strategy Jane Fransisca said “I would like to thank Mix Marcomm Magazine and SWA Group for the award given to GGF. GGF through the Created Shared Value program has been collaborating with local fruit farmers since 2016, until now, GGF has worked with around 1,400 fruit farmers and in the future GGF targets to work with 3,000 fruit farmers.

Meanwhile, Editor-in-Chief of MIX MarComm Magazine Lis Hendriani said that unlike the implementation of recognition for CSR in general, Indonesia’s Best Corporate Sustainability Initiatives organized by MIX MarComm Magazine-SWA Media Group used Philip Kotler and Nancy Lee’s concept of MARKETING & CORPORATE SOCIAL INITIATIVES. “This is to encourage the business world to spread their sustainability initiatives more broadly, to be more creative, innovative and relevant to their business,” said Lis Hendriani.

Apart from running the Created Share Value (CSV) program, GGF has also implemented the Circular Economy Concept with a measurable and integrated system in carrying out its production process. The concept of a sustainable Circular Economy is implemented from upstream to downstream. All waste or uncommercial products produced are reprocessed as business opportunities whose benefits are also felt by farmers and ranchers as partners, local communities and consumers.

The Lampung Provincial Institute for Observing Women and Children’s Rights (LPHPA) gave appreciation to PT Great Giant Pineapple (PT GGP) as a company that fulfilled 12 responsive indicators in supporting the government, especially in Central Lampung Regency as a Child-friendly District.

This was disclosed by the Director of LPHPA Lampung Toni Fisher as the resource person at the 2023 Coordination Meeting of the Task Force and Child-Friendly Districts (KLA) which was held at the Siger Mas Hall IV Floor, Central Lampung Regent’s Office (Lamteng), Tuesday (10/1).

“LPHPA is of course very proud and gives appreciation to PT GGP where this company is so responsive to the Child-Friendly District Program, namely by providing lactation (breastfeeding) places, TPA workers, educational and play facilities, sports facilities, mother and child medical centers, school pick-up buses, houses of worship, stunting CSR programs, sewing partnership CSR programs, cavendish banana chip partnerships and also support the Women Farmers Group (KWT),” said Toni Fisher.

Toni added that the existence of a corporate social responsibility (CSR) program conducted by PT GGP certainly greatly assisted the Central Lampung Regency Government in participating in improving the welfare of the community, especially mothers and children. Present at the activity included the Head of the Lamteng Women’s Empowerment and Child Protection (PPPA) Office
Nuliana, Head of Human Development Administration (P2M) for Ancar, Head of Regional Apparatus in Central Lampung Regency, and PT Great Giant Pineapple represented by Internal CRD Gregorius Aris Tjahja Kristiawannoegroho.

The Coordination Meeting for the Task Force Team and the KLA Team was opened by the Assistant for General Administration and HR Eko Dian Susanto. In his remarks, he emphasized that in order to realize a Child-Friendly District, a strategy was needed to integrate the fulfillment of the basic rights of children in the preparation of laws and regulations from the planning, implementation, monitoring and evaluation stages.

“Build a network of cooperation and operational commitment to the KLA policy by strengthening women’s empowerment and child protection institutions. Non-governmental organizations and the business world must be proactive in efforts to fulfill children’s rights through advocacy, socialization and facilities in the field of manpower, budgets, infrastructure and technological methods,” said Eko.

The Task Force Coordination Meeting also raised questions regarding the high number of divorces and child marriages that occurred in Central Lampung. As an effort to prevent the impact on increasing the decline in the level of social welfare due to divorce cases.

“This is of course PPPA’s note to make Central Lampung Regency a Child-Friendly Regency by sitting together with the Religious Courts on how the process of divorce or underage marriage can be enforced so that people are not easy to file for divorce or even propose a marriage in accordance with applicable regulations, explained Nuliana.

In the near future, LPHPA and PPPA plan to carry out a socialization program at the company with seminar material on preventing domestic violence (KDRT) for mothers and children among workers, explained Aris after the activity.