PT Sewu Segar Primatama as a producer and pioneer of True Cold-Pressed Juice with the trademark Re.juve, continues to show concern for the local community as well as being part of its Corporate Social Responsibility (CSR) activities.
Through the spirit of the #GOODforSociety pillar, Re.juve held the “We Joy, We Love, We Share” campaign. This initiative is a collaborative idea with the Women’s Cycling Community (WCC) Semarang which has a mission in line with Re.juve, which is to support a healthy, happy, and sustainable lifestyle.
“Since the end of October 2021, Re.juve has opened its first outlet in Central Java, precisely in the city of Semarang and has received a very good response from the community. From this we see that more and more people want to live happier and live a sustainable healthy lifestyle by choosing beverage and food products from Re.juve because they are delicious, healthy, and honest. This World Cancer Day moment is the right moment for us to contribute more to the people of Semarang,” said Richard Anthony CEO and President Director of Re.juve.
The Covid-19 pandemic has affected the lives of many people around the world including in Indonesia, it forces us to change habits and lifestyles and follow various health protocols. While all eyes are on infectious diseases and pandemics, the pace of cancer sufferers continues to grow, as cancer is mentioned as one of the leading causes of death worldwide.
Talking about sport and its relation to social and health issues, WCC is one of the largest women’s bicycle communities in Semarang and even in Indonesia that combines hobbies with positive messages that inspire others. “We are very happy to be collaborating with Re.juve in celebrating World Cancer Day, where we can not only spread awareness and education about the importance of a healthy lifestyle, but through a real action in raising donations for those in need,” said Febri Widjanarko. Head of WCC Semarang.
From February 6 to February 14, Re.juve is committed to donating 10% of every takeaway and store delivery transaction at Tentrem Mall outlets to be donated to the Indonesian Cancer Children Care Foundation (YKAKI) Semarang, a foundation devoted to children with cancer from underprivileged families in Indonesia by means of a “Holistic Complete” concept for their recovery.
“In accordance with our company’s vision to become a brand with integrity, we believe in a continuous effort to do good, not only for ourselves, but also for the community. We hope that this campaign and collaboration will not only inspire people to support a healthier, happier, and sustainable lifestyle, but also become a place for real action to contribute to others,” concluded Richard Anthony.
