PT Sewu Segar Nusantara (SSN) as the owner of the Sunpride brand, which is a trusted brand of fresh fruits chosen by the Indonesian people, has had its 27th birthday on December 7, 2022.
The celebration of SSN’s 27th Anniversary (HUT) was not only felt internally, during the pre-event, Sunpride also invited Sunpride’s retail partners and end-consumers to participate through the TikTok competition for Sunpride partners in General Trade and Creating Share Value (CSV) program intended for consumers at Modern Trade, so they can contribute to Indonesian farmers.
More than 50 Sunpride retail partners took part in the Tiktok competition, and Aman Tummanggor (Balikpapan) partners were selected as winners who were entitled to get the main prize (Laptop) from Sunpride. While CSV for Indonesian farmers, will be held in 15 stores (consisting of AEON, Hypermart and Diamond accounts) on 21 Nov – 9 Des 2022 in the Jabodetabek area, with a ceremonial giving of rewards to farmers which will be held on 22 December 2022. The peak of the SSN Anniversary celebration 27th anniversary for employees, held at the SSN office-Tangerang on 9 December 2022.
Before the peak of the SSN Anniversary which was held on December 9, it was started with preliminary events such as: Know Your Surroundings, “SSN Transformation” Video Competition, and 27×27 Sport challenge.
The event began with a birthday celebration ceremony, then the awarding of long service awards to employees (Long Service Award), continued with Zumba together, entertainment programs and closed with a door prize draw worth millions of Rupiah. On this happy day, participants were treated to a variety of favorite market snacks for SSN Tangerang employees.
Cindyanto Kristian, as CEO of Fresh Fruit and GTM GGF expressed his gratitude and happiness at Sunpride’s 27th Birthday, “We are very grateful, at the age of 27 we have gone through the pandemic well. We have joined hands, worked hard to ensure that SSN continues to survive and grow even higher.”
On this occasion, Mr. Cindy also reminded SSN employees to always uphold the culture of Fresh, Fast, and Focus in the midst of ongoing business transformation efforts at SSN, “Let’s focus on our core business, focus on what we do, focus on keep growing. We also want to stay fast, move even faster. To achieve even better growth. And of course all the quality that we deliver must be fresh, and still be the best.” Shut up Cindy.
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