Great Giant Foods (GGF) won a number of awards in the 2024 PR Indonesia Awards (PRIA) competition after going through a judging process which took place from 23 to 26 January 2024.
GGF won 3 awards including Gold Winner Sustainability Report, Gold Winner in the Owned Media category, Video Profile Sub Category, and Silver Winner in the Public Relations Program Category, GGF Exhibition Public Relations Marketing Program Sub Category (Food and Hotel Indonesia 2023).
PT Sewu Segar Primatama, which is part of the subsidiary Great Giant Foods, also won 1 Silver Winner – Rejuve App Good for Earth award at the event in the Digital Channel category, Application Sub Category.
Representing the recipients of the PRIA 2024 award from Great Giant Foods were Corporate Communication Mr. Indra Ardiyanto and Mrs. Catherine Yovita as Sr. PR and Social Media Communications.
Meanwhile, from PT Sewu Segar Primatama, the award was received by Head of Marketing Re.Juve, Mrs. Putri Victor, at the peak of the event which took place in Bali, Thursday (7/3/24).
Mr. Indra Ardiyanto said that Great Giant Foods always strengthens its commitment to providing honest information as access to information needs. With current technological developments, companies must see the potential of using media in conveying information to the public.
“Communication is part of the key to a company’s success. “The award achieved at PRIA 2024 is proof that GGF has utilized various media channels as a means of information,” said Mr. Indra Ardiyanto.
Mr. Asmono Wikan as Founder and CEO of PR Indonesia appreciated this year’s PRIA participants. He said that in its ninth year of implementation, PRIA received 699 works from 219 institutions. These works span various categories. “We see that the innovative public relations programs carried out by the participants are increasingly relevant to their needs and targets. “The winners are those who are able to show fresh ideas and dare to take the initiative to be more innovative and creative,” he said.
Asmono added, one aspect of the assessment that received serious attention from the judges was the structured communication strategy for the PR program. According to the jury, Mrs. Fardila Astari, this year’s participants generally succeeded in showing SMART (specific, measurable, achievable, relevant, time-bound) objectives that were connected to the problem, and then there was a solution to the problem.
Talking about the PRIA 2024 theme, “Communication that Inspires Civilization”, Asmono explained that communication is no longer just an activity to manage reputation. However, it must be able to encourage the creation of a strong national civilization.
Mr. Asmono then invited all PR practitioners present to work together to manage and maintain strategic communication activities so that they can contribute to the growth of a better national civilization over time.
