Jakarta, March 7, 2024 – Great Giant Foods (GGF) proudly earned multiple recognitions at the 2024 PR Indonesia Awards (PRIA), following a rigorous judging process held from January 23–26, 2024.

GGF brought home three prestigious awards:

• Gold Winner – Sustainability Report

• Gold Winner – Owned Media, Video Profile Subcategory

• Silver Winner – Public Relations Program, Exhibition PR Marketing Program Subcategory (Food and Hotel Indonesia 2023)

In addition, PT Sewu Segar Primatama (Re.juve), a GGF subsidiary, received the Silver Winner – Digital Channel, Application Subcategory for the Re.juve App Good for Earth initiative.

The awards were presented at the PRIA 2024 awarding night in Bali on Thursday (7/3). Representing GGF were Indra Ardiyanto (Corporate Communication) and Catherine Yovita (Sr. PR & Social Media Communications), while Putri Victor, Head of Marketing Re.juve, received the award on behalf of PT Sewu Segar Primatama.

Reflecting on the achievement, Indra Ardiyanto emphasized GGF’s commitment to transparency and effective communication:

“Communication is key to a company’s success. These awards at PRIA 2024 are proof that GGF has consistently leveraged diverse media channels to deliver honest and accessible information to the public,” he said.

The PRIA 2024 received 699 submissions from 219 institutions across various categories. Asmono Wikan, Founder and CEO of PR Indonesia, praised the participants’ growing creativity and relevance:

“We see that innovative PR programs carried out by participants are increasingly aligned with their goals and audiences. The winners are those who dared to present fresh ideas with strong creativity,” he noted.

According to jury member Fardila Astari, this year’s submissions stood out for presenting SMART (specific, measurable, achievable, relevant, time-bound) objectives connected to real challenges and offering structured solutions.

Carrying the theme “Communication that Inspires Civilization,” PRIA 2024 underscored that communication today is not merely about reputation management but also about shaping a stronger national civilization.

Asmono concluded by encouraging all PR practitioners to work together in sustaining strategic communication practices that contribute to building a better future for Indonesia.