In an increasingly digitalized world of work, the main challenge faced is how to keep relationships between individuals and teams strong even though direct interactions are decreasing. The Economic Times Future Forward Summit 2024, which took place at the Pullman Hotel Jakarta on Tuesday (13/08), carried the theme “The Great Connect: Creating Connected Workplaces” with the aim of overcoming these challenges in building connections in the workplace.

This event explores strategies, technologies, and cultural changes that can help companies create a connected work environment, ultimately contributing to an organization’s long-term success. In addition, it also discusses how organizations can effectively respond to the disruption caused by AI. In a series of topics discussed, this event brought together HR professionals and industry leaders to explore the transformative power of connectivity, one of whom was Tommy Wattimena, President Director of Great Giant Foods.

AI technology, while offering great potential for increasing efficiency and innovation, also presents challenges when it comes to maintaining the humanistic aspects of the workplace. By balancing the use of technology with a people-focused approach, organizations can create workplaces that are not only productive but also inclusive and empowering. “One thing is certain, the combination of human thinking with AI technology will accelerate productivity and open new horizons for innovation & the way we work in the future,” explained Tommy.

While AI can improve efficiency and productivity, there are concerns that this technology could replace humans in certain jobs, resulting in uncertainty and anxiety among workers. Tommy said, “AI will definitely have an impact on the workforce and culture, especially as our workforce consists of 3 different generations and this refers to the creation of an interesting dynamic in the world of work. If we use AI well, diversity will create good productivity & great innovative ways of business.”

While AI can improve efficiency and productivity, there are concerns that this technology could replace humans in certain jobs, resulting in uncertainty and anxiety among workers. Tommy said, “AI will definitely have an impact on the workforce and culture, especially as our workforce consists of 3 different generations and this refers to the creation of an interesting dynamic in the world of work. If we use AI well, diversity will create good productivity & great innovative ways of business.”

Great Giant Foods, as one of the leading companies in Indonesia, attended this event to share insights on how they manage these challenges. By presenting a balanced solution between technology and human involvement, this company shows its commitment to creating a work environment that is not only productive but also oriented towards employee welfare amidst AI disruption.

In an era where AI is becoming increasingly dominant, Great Giant Foods is focused on a strategy that combines advanced technology with a humanistic approach, ensuring that innovation not only supports business growth but also empowers its employees to thrive in an ever-changing work landscape. With this commitment, Great Giant Foods not only positions itself at the forefront of the industry, but also shows that a connected and inclusive future is the key to achieving sustainable success.