PT Great Giant Pineapple (GGP) participated in the export release activity at the end of 2021 which was released simultaneously by the Minister of Trade of the Republic of Indonesia Muhammad Lutfi. The release was carried out in a hybrid manner from 17 points in 26 provinces with the main locus at PT. Toyota Motor Manufacturing Indonesia, Karawang International Industrial City, West Java on Thursday, December 23, 2021.

The export release ceremony was attended by 278 exporters in 62 districts, consisting of 54 SMEs and 224 non-SMEs. The export destination countries are 87 percent of traditional markets and 13 percent of non-traditional markets such as Tonga, Colombia, Pakistan, and Cambodia. The ceremonial release of exports at the end of 2021 from Lampung province was centered at PT GGP which was attended by the Expert Staff of the Ministry of Trade for International Trade, Arlinda.

Arlinda explained that Lampung is an agricultural area that plays an important role in contributing to national production for several superior commodities such as rice, corn, cassava, sugar, robusta coffee, canned pineapple, and bananas. “Total exports for the January-November 2021 period from Lampung have contributed USD 4.4 billion or 2.1 percent of total national exports. One of the biggest contributors to Lampung’s export share is PT GGP, which is the largest pineapple exporter in the world,” said Arlinda.

Arlinda thanked the leadership and all levels of PT GGP management for being willing to be one of the locus points for export release at the end of 2021. According to him, one of the goals of this activity is to inspire and motivate business actors to continue to develop their exports while still encouraging innovation and product competitiveness.

Meanwhile, regarding exports to Lampung Province, Assistant II for the Economy and Development of Lampung Province, Kusnardi explained, the pandemic era recorded the highest value for 10 years (since 2012). In the January-October 2021 period, exports have reached a value of 4.02 billion US dollars.

Several superior products from Lampung Province, such as robusta coffee, tapioca, coconut milk, pineapple, and bananas, have a great opportunity to increase their exports. Moreover, the global market is a very potential area to improve the standard of living of the people of Lampung.

“There is a need for synergy between various parties in this regard, local governments, agricultural quarantine, customs, and Pelindo to increase the added value of agricultural products, and maintain supply continuity so that our farmers’ products can penetrate the global market,” concluded Kusnardi.