PT Great Giant Pineapple (PT GGP) Terbanggi Besar, Central Lampung, received a working visit from the Cabinet Secretariat of the Republic of Indonesia, the Deputy of the Coordinating Ministry for Economic Affairs of the Republic of Indonesia in the field of Horticulture Agribusiness, and the Delegation of Bank Mandiri Central Lampung and Bandar Lampung, on Wednesday (22/11 ).
Special Staff of the President of the Republic of Indonesia, Arif Budimanta, and Assistant Deputy for Horticulture Agribusiness Development, Yuli Sri Wilanti, and his entourage, were received by the Director of Corporate Affairs of Great Giant Foods (GGF), Welly Soegiono, accompanied by Corporate Affairs Lampung Subdiv Head Hendri Tanujaya at the Training Center Building Great Giant Foods (GGF) Lampung. This working visit of the Indonesian Cabinet Secretariat aims to gain a deeper understanding of the positive contribution of the Great Giant Pineapple to improving the welfare of the surrounding community, in supporting the local economy and strengthening synergy between the government and the private sector.
“Firstly, this visit is a friendly visit and establishes communication between the government, stakeholders and also PT GGP. “The government hopes that in the future it can do more to support community empowerment programs that have been carried out by PT GGP, especially community development in Central Lampung Regency,” said Arif Budimanta. On this occasion, Welly Soegiono explained that since 2017 PT GGP has started developing the Creating Shared Value (CSV) program with the Mas banana farming community in Tanggamus Regency. “In Tanggamus, as of today there are around 1,000 farmers participating in the CSV program from 15 sub-districts in Tanggamus Regency with 450 hectares of land,” said Welly.
Furthermore, he said that the PT GGP CSV program has now spread to several provincial areas, including Aceh, East Java, West Java and Bali. Soon we will also enter the North Sumatra region. “In addition to empowering local farmers, it also brings gardens closer to markets to reduce transportation costs. Before there was a CSV program in Jembrana Bali, PT GGP had to send bananas from Lampung. “Now the need for bananas in Bali can be met from there,” he said.
The ever-increasing demand for bananas is a challenge, especially when faced with limited land. PT GGP understands that sustainable solutions cannot only be achieved through company efforts alone, but also by actively involving the participation of the surrounding community. Therefore, the company has initiated a CSV program as a form of commitment to sustainable development.
With this approach, PT GGP strives to not only be a successful banana producer but also an agent of positive change in the communities where it operates. The CSV program, which started in 2017 with the Mas banana farming community in Tanggamus Regency, has had a significant positive impact. Currently, around 1,000 farmers from 15 sub-districts in Tanggamus Regency, with land areas reaching 450 hectares, are actively involved in this program.
In the agricultural context, especially horticultural crops such as bananas, pentahelix collaboration is the key to success. Apart from building partnerships with local farmers, PT GGP has also established partnerships in the field of people’s cattle farming. This program, which has been running since the 80s, has developed in Astomulyo Village, Punggur District, Central Lampung, providing a real example of how companies can contribute to a wider sector.
With a strong commitment to creating shared value, PT GGP not only carries out its business operations sustainably but also plays an active role in improving community welfare and supporting local economic growth. The hope is that this partnership model can serve as inspiration for other companies to adopt business practices that focus on creating shared value and sustainable development.
