Semarang, February 6, 2022 – PT Sewu Segar Primatama, producer and pioneer of True Cold-Pressed Juice in Indonesia under the Re.juve trademark, continues to demonstrate its concern for the local community as part of its Corporate Social Responsibility (CSR) commitment.

Through the spirit of the #GOODforSociety pillar, Re.juve launched the “We Joy, We Love, We Share” campaign, a collaborative initiative with the Women’s Cycling Community (WCC) Semarang, which shares the same mission of supporting a healthy, happy, and sustainable lifestyle.

“Since opening our first outlet in Central Java at Tentrem Mall Semarang in October 2021, we have received a very positive response from the community. This shows that more people want to live happier and adopt a sustainable healthy lifestyle by choosing Re.juve products that are delicious, healthy, and honest. The momentum of World Cancer Day is the right moment for us to give back to the people of Semarang,” said Richard Anthony, CEO & President Director of Re.juve.

The Covid-19 pandemic has forced communities to adapt their lifestyles and health habits. However, while global attention has been on infectious diseases, the prevalence of cancer—one of the world’s leading causes of death—continues to rise.

As a community that combines sports with social impact, WCC Semarang plays an active role in inspiring women through cycling.

“We are very pleased to collaborate with Re.juve in celebrating World Cancer Day. Together, we not only spread awareness about the importance of a healthy lifestyle, but also take real action by raising donations for those in need,” said Febri Widjanarko, Head of WCC Semarang.

From February 6 to 14, Re.juve committed to donating 10% of every takeaway and store delivery transaction at its Tentrem Mall outlet to the Indonesian Cancer Children Care Foundation (YKAKI) Semarang. The foundation provides holistic care and support for children with cancer from underprivileged families in Indonesia.

“In line with our vision to be a brand with integrity, we believe in continuously doing good—not only for ourselves, but also for society. Through this campaign, we hope to inspire more people to support a healthier, happier, and sustainable lifestyle while also making a real contribution to others,” Richard Anthony concluded.