With nearly a decade of experience in the retail F&B industry and a strong passion for True Freshness and True Goodness, Re.juve introduces a new concept: Indonesia’s first True Smoothies Bar under the Re.Fresh by Re.juve brand. The first outlet officially opens at Bintaro Xchange Mall 2.

Richard Anthony, CEO and Main Director of Re.juve, expressed his excitement about this milestone. “Through Re.Fresh by Re.juve, we want to educate consumers that True Freshly Made Smoothies are created entirely from fresh, natural, and real ingredients. It is important to differentiate true freshness from products that use concentrates, essences, syrups, or artificial ingredients often mistaken as fresh,” he said.

Re.Fresh by Re.juve offers 17 #GOODforYou smoothies drinks and smoothie bowl variants, categorized into Smoothie Bowls, Muscle Gain & Mood Booster, Immune Booster, and Weight Loss.

• Immune Booster and Weight Loss variants are made without added sugar, high in fiber, vitamin C, and rich in antioxidants.

• Smoothie Bowls are crafted from a base of fresh fruits and vegetables without concentrates or syrups, topped with a variety of natural ingredients. Nutritious, delicious, and high in fiber, these bowls are suitable as a wholesome meal replacement.

Staying true to Re.juve’s #CleanLabel commitment, Re.Fresh uses only fresh, natural, and real ingredients while ensuring full transparency by clearly listing all raw materials used. This commitment empowers consumers to make informed, healthier choices.

Richard concluded, “At Re.juve, we are dedicated to helping customers live healthier and happier lives. Through Re.Fresh by Re.juve, we hope to inspire a better lifestyle, in line with our motto: #LiveHappier for a Better You.”