In continuing the “Giving Back #GOODforEarth” campaign, PT Sewu Segar Primatama through the Re.juve trademark this September planted 2,500 mangrove seedlings spread across four different locations, namely in Tanjung Pasir – Tangerang, North Sulawesi, Bali and Tegal ( 9/15).
Through the #GOODforEarth value, Re.juve seeks to contribute and sustain the surrounding environmental ecosystem, one of which is through the mangrove conservation program, realizing that humans are very dependent on nature, so what nature has provided, we need to be responsible for preserving it.
The planting of 2,500 mangrove seedlings is the result of donations from the “Giving Back #GOODforEarth” campaign starting from 23 April 2022 to 26 May 2022. Re.juve converts donations of IDR 1,000 for every 435 ml bottle sold from all transactions at all Re.juve outlets in Indonesia. As of now, Re.juve outlets are spread across the Jabodetabek, Bandung, Semarang, Surabaya, Solo, Bali, Malang and Palembang areas.
“We also planted 750 mangrove seedlings in Tanjung Pasir, Tangerang on September 15. There are a total of 2,500 seeds that we planted in four different locations. “#GoodforEarth is our contribution to preserving nature, and is also a very pleasant experience,” said Richard Anthony, CEO and President Director of Re.juve in a written report.
One way to reduce carbon emissions is by planting mangroves. It is hoped that mangrove conservation will not only have an impact on preserving the marine and land environments, sustainable development, but also on climate change.
Mangroves have many benefits, starting from protecting coastal areas from abrasion, habitat for animals and marine biota, food chains, absorbing carbon dioxide (CO2), producing oxygen (O2), and even various economic functions.
“Seasoldier hopes that this activity can be a breakthrough for the wider community to take care of our beloved nature,” said Dinni Septianingrum, Chief Operating Officer of Seasoldier. Dinni added, apart from the local Seasoldier team being present at these four locations, planting mangroves in different locations is also good for increasing awareness and empowering local communities. With the hope that it can be an example for other areas with similar conditions to also be moved to carry out activities like this.
“If calculated, 2,500 seeds can cover an area of around 1 ha which is capable of absorbing 52.85 tons of CO2/ha/year. “Approximately the equivalent of 500 cars in Jakarta for 1 year can be neutralized by 1 hectare of dense mangrove forest,” said Dinni.
“Perhaps Re.juve is still a small company that is still trying to continue its sustainable mission. “However, with this activity, it is hoped that many large and small companies will be increasingly moved to follow good steps in protecting nature,” concluded Richard.
