Continuing the form of real action to care for the environment through the “Giving Back #GOODforEarth” campaign, PT Sewu Segar Primatama through the trademark Re.juve this month planted 2,500 mangrove seedlings spread across four different locations, namely in Tanjung Pasir – Tangerang, North Sulawesi, Bali and Tegal.
The producer of True Cold-Pressed Juice, which positions itself as an ultra-premium product in Indonesia, realizes that humans are very dependent on nature, so what nature has given, we need to be responsible for preserving it.
Through the #GOODforEarth value, Re.juve seeks to contribute to and sustain the ecosystem of the surrounding environment, one of which is through the mangrove conservation program.
The planting of 2,500 mangrove seedlings was the result of donations from the “Giving Back #GOODforEarth” campaign, which started from 23 April 2022 to 26 May 2022. Re.juve converted a donation of IDR 1,000 for every 435 ml bottle sold from all transactions at all Re.juve outlets in Indonesia. Counted, Re.juve outlets have spread across the Greater Jakarta area, Bandung, Semarang, Surabaya, Solo, Bali, Malang and Palembang.
From this program, Re.juve donated IDR 240,000,000 in funds for mangrove conservation carried out by Seasoldier.
“We also planted 750 mangrove seedlings in Tanjung Pasir, Tangerang on September 15. We have planted a total of 2,500 seeds in four different locations. #GoodforEarth is one of our contributions in preserving nature, as well as a very pleasant experience,” said Richard Anthony, CEO and President Director of Re.juve in a written report.