Re.juve with almost 10 years of experience in the retail F&B industry and passion for True Freshness and True Goodness, introduces a new concept – the first True Smoothies Bar in Indonesia under the Re.Fresh by Re.juve brand, with the first outlet located at Bintaro Xchange Mall 2.

CEO and Main Director of Re.juve, Richard Anthony, expressed enthusiasm for the opening of the first True Smoothies Bar in Indonesia. Through the Re.Fresh by Re.juve brand, they aim to educate consumers that True Freshly Made Smoothies are made entirely from fresh, natural and real ingredients. Richard emphasizes the importance of distinguishing true freshness from products that may contain concentrates, essences, syrups or other artificial ingredients that are often mistaken for fresh.

Re.Fresh by Re.juve offers a total of 17 #GOODforYou Smoothies Drink and Smoothies Bowl variants, which are categorized as Smoothies Bowl, Muscle Gain & Mood Booster, Immune Booster, and Weight Loss. The Immune Booster and Weight Loss variants are made without added sugar, high in fiber, vitamin C and rich in antioxidants. The Smoothies Bowl category has a base made entirely from fresh fruits and vegetables without concentrates, syrups or other artificial ingredients, complemented by a variety of natural toppings. This bowl is suitable as a meal replacement because it tastes delicious, is high in fiber, and rich in vitamin C and antioxidants.

As part of Re.juve’s commitment to #CleanLabel, Re.Fresh adheres to the principle of using only fresh, natural and real ingredients, and applies transparency and honesty by clearly listing all raw materials used. This commitment ensures consumers have a clear understanding of what they are consuming. Richard concluded by stating Re.juve’s dedication to consumer health, hoping that their presence can contribute to customers living healthier and happier lives, in line with the motto #LiveHappier for a Better You.