Pt Sewu Segar Primatama, the producer of cold impressed juice with the juve trademark, has been a pioneer in the application of the clean label product in Indonesia. In a glow entitled “enhancing your family with natural products,” re juve describes the clean label as adapted from the beginning of juve. This activity is filled with Richard Anthony as CEO and President of re juve, Dr. Sylvia irawati, m.as a medical nutritionist, and rina faqih (I am a healthy lifestyle worker).

“Clean labels are one of the trends and the commitment of many brands of food and drink in various countries as consumer awareness of natural nutrition choices for the body grows. But in Indonesia itself many brands have adopted this principle, “says Richard Anthony.

Re juve believes the main criteria of the clean label is transparency and the manufacturing process harmonize with its main vision. The clean label principle would require a product to be made of natural materials, scant processes, and transparent in the processing process. M. juve has opened access to consumers to view the production process through the factory visit program and online on youtube.

“At re juve we put a high value on integrity in providing delicious, wholesome, and honest products. For one thing, through the application of clean labels in order for consumers to obtain the best quality products listed in the packaging. The mission is certainly consistent with what governments promote through the application of the label “healthier choices” on some product groups, “Richard continues

Sylvia Irawati, M.Gizi claims that filling natural nutritional needs is one of the principal keys to health. This need can be met both from fresh fruits and vegetables and from alternative products that have similar nutritional qualities. Generally speaking, the natural nutritional needs of the body are vitamin c, vitamin d, zinc, selenium, iron, and protein. For those who want to live up to their nutrition intake need to be practical, products that have clean label standards would certainly be an alternative.