PT Sewu Segar Primatama through the Re.Juve trademark as the leader and pioneer of ultrapremium True Cold-Pressed Juice in Indonesia, won an award in the Continuous Clean Label Product of the Year category which was held directly by Marketeers in Sudirman, South Jakarta on Wednesday (12/12/2019). 10) then.

This award for Re.Juve’s efforts in pioneering and campaigning for the Clean Label principle is the second time after winning an award at the CMO Asia Award 2022 which was held in Singapore.

In campaigning for the Clean Label principle, several efforts have been made to carry out integrated campaign activities online and offline by holding various discussion forums and seminars with the community, one of which discusses natural nutrition that is good for the body and Clean Label itself.

There are product requirements that can truly be called Clean Label as implemented by Re.Juve, namely products made from natural ingredients without artificial ingredients, minimal processing, composition, claims, and the processing process is carried out honestly and transparently, without anyone little hidden.

So far, consumers are often unfamiliar with the terms composition and claims that are quite complicated in a product, especially preservatives and/or thickeners. In contrast to Re.Juve which uses only natural ingredients and lists them clearly and easily understood.

Re.Juve consistently implements this, because consumers have the right to know what they actually consume, what you see is what you get.

Sari Siswarni, Associate Director Sales & Marketing for Re.Juve said, “We are proud and grateful to Marketeers for the appreciation given to Re.Juve for the Clean Label movement that we are doing, especially in Indonesia. Maybe Re.Juve is the only brand in Indonesia that is 100 percent committed and consistent in implementing this clean label principle. Of course, this award is the fruit of the hard work of the Re.Juve family. We hope that with this award we will continue to be motivated to always uphold integrity to provide delicious, healthy and honest products for Re.Juve consumers.” he said.

“Apart from conducting campaigns through discussion forums and seminars, Re.Juve also opens access for consumers to see the process of making products from upstream to downstream through the factory visit program at the True Cold-Pressed Production Facility Re.juve which is HACCP certified,” Sari said. .