Sewu Segar Nusantara (SSN) has strengthened its position as the No. fresh fruit distribution company. 1 in Indonesia, through a partnership scheme with local farmers to meet the demand for 1,040 tons of 69 thousand boxes of Golden Melon by the end of the year.
On Thursday (18/08), Sunpride harvested golden melon together with a group of Sunpride farmer partners chaired by Edi Suyitno in the Gresik Regency area, East Java, which coincided with the 77th Indonesian Independence Day.
The Edi Suyitno farmer group has been a partner of Sunpride farmers since 2018, with golden melon production which was initially only 1-2 tons/week to fulfill Sunpride’s demand at the Sidoarjo Market. However, currently it has routinely supplied 6-10 tonnes/week (during low season), up to 20 tonnes/week during high season, not only from Gresik, but also from Golden Melon agricultural centers in Tuban and Lamongan to meet regional demand. Jabodetabek, Bandung, to outer islands (Balikpapan, Pontianak, Makassar and Lampung).
This partnership relationship that has been established, answers one of the problems that are often encountered by small farmers, namely the certainty and continuity of purchasing crops that is bridged by PT SSN. In addition, SSN also provided assistance to local sourcing representative farmer partners, Sunpride, who were scattered in several locations, and were able to drive the local community’s economy, as stated by the Head of Siwalan Village Suhartomo,
“We hope that with Sunpride’s presence here, it will be able to attract young people in our area to do farming. That way, it will be able to improve the standard of living of residents around Siwalan Village.” he said.
CEO of Fresh Fruit & Go to Market Great Giant Foods (GGF) Cindyanto Kristian said, “Surely it’s a good day, and I’m very happy. Together, we (PT SSN) and Sunpride’s farmer partners can attend the first golden melon harvest in Gresik, which is the first time Blockchain traceability has been implemented in melon plants.
“We hope this will be our starting point, we want to really create a good, quality planting method, and especially how we apply Blockchain traceability technology in marketing Golden Melon Sunpride to markets throughout Indonesia and do not rule out international markets.” said Cindyanto.
It is hoped that the application of Blockchain traceability technology can be implemented in other Golden Melon productions such as West Java, Central Java and East Java in order to confirm Sunpride’s position as the #Trusted Choice of the Indonesian people.