Sunpride again successfully received an award from IOB (Indonesia Original Brand) 2021 for the “Best Branded Fruit” category for the 4th time, where the same award was received in 2016, 2017, and 2020. The assessment was carried out through a survey conducted by the agency. Business Digest research together with SWA Magazine. This award was announced in an online event and broadcast on the SwaMediaInc Youtube channel, Friday 16 July 2021.

The survey was conducted on original Indonesian brands that showed the best performance even during this pandemic. It was carried out quantitatively through interviews with brand users using the Multistage Random Sampling technique from around 110 categories, which was conducted in 6 big cities, namely Medan, Jakarta, Bandung, Semarang, Surabaya, and Makassar. This survey is also conducted on about 5000 respondents every year during the period March to April 2021.

Luthfiany Azwawie as Head of PM & Marketing Sunpride added, “It is an honor for us, amid difficult conditions, we are still able to compete and have been awarded as the best fruit brand from IOB for the 4th time. It is a challenge for us to be able to maintain the consistency of our performance going forward. This spurs us to always provide the best so that we remain the trusted choice of the Indonesian people and hope that local brands can rise up and become kings in their own country.”

IOB is an award dedicated to Indonesian brands that show the highest commitment and performance (on the assessment parameters). In this award, there are 4 (four) parameters that are measured, namely the level of satisfaction (Satisfaction), the level of customer loyalty (loyalty) to the brand, the willingness of customers to recommend the brand (Advocacy), and competitiveness against foreign brands.