Sunpride Brings Freshness to ABC MasteRasa Ramadan Initiative

Sunpride Brings Freshness to ABC MasteRasa Ramadan Initiative

Jakarta, March 14, 2024 – In welcoming the Holy Month of Ramadan, Sunpride collaborated in the ABC MasteRasa program to share the blessings of Ramadan with communities in need. This initiative, organized together with the Food Bank of Indonesia (FOI), carries the spirit of empowering 1,100 community kitchen leaders and volunteers, inviting them to spread warmth and happiness throughout the fasting month.

As part of this program, 120 community kitchens, supported by 8 Sunpride-branded food trucks, will reach 110 distribution points across 10 cities in 8 provinces, serving more than 130,000 packages of special Ramadan meals. Each dish is prepared with care, ensuring not only delicious flavors but also rich nutritional value to support the community’s fasting needs.

The distribution process, running from March 13 to April 8, 2024, involves more than 1,100 community members and volunteers working together to ensure every package is delivered safely and consistently to those who need it most.

To strengthen this effort, Sunpride contributed high-quality tropical fruit products, including:

  • 6,500 packs of Sunpride Tropical Fruit (825 g)

  • 2,400 cans of Crushed Pineapple (3,050 g)

  • 48,000 packs of Sunpride Lyfe Banana

Through these contributions, Sunpride not only adds freshness and variety to the Ramadan meals but also reinforces its commitment to providing natural nutrition for healthier communities.

This collaboration between Sunpride, ABC MasteRasa, and Food Bank of Indonesia reflects a shared commitment to create a positive social impact and bring the spirit of togetherness, nutrition, and kindness during Ramadan.

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