Jakarta, December 22, 2022 – The National Development Planning Agency (Bappenas) reported in 2021 that Indonesia produces 115 to 184 kilograms of food waste per capita each year over the past two decades. Fruits and vegetables are the most wasted commodities in the food chain, with nearly half lost before reaching consumers across the Asia-Pacific region.

This issue has a major economic impact. According to Bappenas, losses from food waste cost Indonesia between IDR 213 trillion to IDR 551 trillion annually, or about 4–5% of the nation’s Gross Domestic Product (GDP). This reality is a serious concern for Cindyanto Kristian, CEO of Fresh Fruit & GTM at Sunpride, who highlighted the problem during Sunpride’s 27th anniversary celebration at Pakubuwono Hotel, Jakarta.

“Indonesia still faces a huge challenge with food waste, especially fruit. Often, after harvest, fruit is not sold even though the quality is good. Through Sunpride, we want to create a fresh fruit ecosystem that helps maximize farmers’ production while reducing waste,” said Cindy.

To address this, Sunpride is developing a comprehensive fresh fruit ecosystem that focuses on:

• Reducing food waste by optimizing fruit production and post-harvest handling.

• Ensuring quality so harvested fruits reach consumers in the best condition.

• Supporting a circular economy, where every part of the production process is utilized to minimize waste.

Cindy added, “From one banana tree, we cannot consume everything it produces. The question is, how can we make all parts useful so nothing is wasted? That is part of our circular economy commitment.”

Sunpride is also strengthening its partnerships with local farmers, offering solutions such as proper capacity planning, optimized harvest timing, and improved packaging and transportation methods.

In addition, Sunpride is implementing blockchain-based traceability technology for selected flagship products. This innovation allows the company to monitor fruit quality at every stage—from farmer to retail—ensuring transparency and freshness for consumers.

Jane Fransisca, CEO of Farmers Empowerment & Partnership at Sunpride, emphasized the collaborative approach:

“We have three forms of collaboration to empower local farmers and build a stronger fresh fruit ecosystem in Indonesia. Through these partnerships, we aim not only to support farmers’ livelihoods but also to contribute to the national economy.”

Through these initiatives, Sunpride reaffirms its mission to empower farmers, reduce food waste, and provide safe, high-quality fruits to Indonesian consumers, while contributing to a sustainable circular economy.