Jakarta, July 16, 2021 – Sunpride once again strengthened its position as Indonesia’s leading fruit brand after winning the Indonesia Original Brand (IOB) 2021 award in the “Best Branded Fruit” category. This marks the fourth time Sunpride has received this recognition, following previous wins in 2016, 2017, and 2020.

The award was based on a survey conducted by Business Digest Research in collaboration with SWA Magazine, and the announcement was made during an online ceremony broadcasted via SwaMediaInc YouTube Channel.

The survey assessed original Indonesian brands that have continued to demonstrate strong performance, even amid the challenges of the pandemic. Using the Multistage Random Sampling technique, data was collected from approximately 5,000 respondents across six major cities — Medan, Jakarta, Bandung, Semarang, Surabaya, and Makassar — during the period of March to April 2021, covering around 110 product categories.

Luthfiany Azwawie, Head of PM & Marketing Sunpride, expressed her gratitude:

“It is an honor for us that, even in the midst of challenging times, Sunpride can continue to compete and be recognized as the best fruit brand for the fourth time. This award motivates us to maintain consistent performance and to keep delivering the best quality, so that Sunpride remains the trusted choice of Indonesians. We also hope this recognition inspires other local brands to rise and become leaders in their own country.”

The IOB Award is dedicated to celebrating Indonesian brands with the highest commitment and performance, evaluated through four key parameters: customer satisfaction, loyalty, advocacy, and competitiveness against foreign brands.

This achievement reaffirms Sunpride’s commitment to delivering safe, high-quality fruit while strengthening the pride and presence of local brands in Indonesia.