Jakarta, September 10, 2020 – Sunpride proudly received the Marketeers Omni Brands of the Year 2020 award at the Hermawan Kertajaya Town Hall, 88 Office Tower Jakarta. The award was presented directly by Hermawan Kertajaya, Founder & Chairman of MarkPlus, Inc., to Cindyanto Kristian, CEO of PT Sewu Segar Nusantara. This recognition further strengthens Sunpride’s achievements, following its win as Best Branded Fruit at the Indonesia Original Brand (IOB) Awards in July 2020.
Sunpride’s success lies in its ability to leverage technology and execute an omnichannel strategy that ensures consistent quality and consumer trust. In today’s pandemic era, brands are required to integrate online and offline approaches to stay resilient and relevant. Sunpride’s OMNI strategy extends beyond marketing—it also serves as a communication platform to highlight Sunpride’s commitment as a fruit brand with Good Agricultural Practices (G.A.P.) certification.
This international certification ensures that Cavendish Bananas, Crystal Guavas, and Honi Pineapples produced by PT Great Giant Pineapple (GGP) meet global standards in four key aspects:
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Food Safety
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Eco-Friendly Practices
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Safety & Welfare
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Traceability
With this foundation, Sunpride guarantees that every fruit reaching consumers is not only fresh but also safe and of the highest quality.
Through its OMNI strategy, Sunpride continues to strengthen consumer engagement by maximizing digital platforms and delivering creative, relevant social media content. On the offline side, Sunpride also holds in-store activations that highlight consumer protection and the benefits of G.A.P. certification.
“Thank you to Marketeers for recognizing us as a brand that has successfully optimized technology to strengthen our identity. Most importantly, this award motivates us to continue maintaining consumer trust by delivering quality fruits that are always safe to consume,”
said Cindyanto Kristian, CEO of PT Sewu Segar Nusantara.
