Jakarta, December 15, 2021 – Sunpride’s #TrustedChoice marketing campaign, launched in August 2021, has been recognized with the Breakthrough Campaign of the Year 2021 award at the Marketeers Editor’s Choice Award 2021, coinciding with Sunpride’s 26th anniversary.

The #TrustedChoice campaign was designed as an educational initiative, emphasizing not only food safety but also the importance of traceability technology. This commitment strengthens Sunpride’s position as a trusted fruit brand of choice for Indonesian consumers.

According to data shared by President Joko Widodo from the World Health Organization (WHO), Indonesia’s fruit consumption level remains below the recommended amount. The average intake is 88.5 grams per person per day—far lower than WHO’s recommendation of 150 grams. Recognizing this gap, Sunpride launched the campaign to raise awareness on the importance of consuming safe, traceable fruit every day, especially to support health during the pandemic.

Sunpride ensures the safety and quality of its three core fruits—Cavendish banana, Honi pineapple, and Crystal guava—all sourced from plantations with the only **Global Good Agricultural Practices (Global G.A.P.) certification in Indonesia. This certification guarantees a robust food safety system, GMO-free produce, export-quality standards, eco-friendly practices, social responsibility, and full traceability.

“This award not only reflects Sunpride’s commitment to providing the best fruit for the people of Indonesia but also marks an important milestone. Just last week, Sunpride launched the implementation of blockchain technology to further strengthen fruit traceability in collaboration with our modern trade partners,” said Cindyanto Kristian, CEO of PT Sewu Segar Nusantara (SSN).