PT Sewu Segar Nusantara (SSN) as the owner of the Sunpride brand, which is a trusted brand of fresh fruits chosen by the Indonesian people, has had its 27th birthday on December 7, 2022.

The celebration of SSN’s 27th Anniversary (HUT) was not only felt internally, during the pre-event, Sunpride also invited Sunpride’s retail partners and end-consumers to participate through the TikTok competition for Sunpride partners in General Trade and Creating Share Value (CSV) program intended for consumers at Modern Trade, so they can contribute to Indonesian farmers.

More than 50 Sunpride retail partners took part in the Tiktok competition, and Aman Tummanggor (Balikpapan) partners were selected as winners who were entitled to get the main prize (Laptop) from Sunpride. While CSV for Indonesian farmers, will be held in 15 stores (consisting of AEON, Hypermart and Diamond accounts) on 21 Nov – 9 Des 2022 in the Jabodetabek area, with a ceremonial giving of rewards to farmers which will be held on 22 December 2022. The peak of the SSN Anniversary celebration 27th anniversary for employees, held at the SSN office-Tangerang on 9 December 2022.

Before the peak of the SSN Anniversary which was held on December 9, it was started with preliminary events such as: Know Your Surroundings, “SSN Transformation” Video Competition, and 27×27 Sport challenge.

The event began with a birthday celebration ceremony, then the awarding of long service awards to employees (Long Service Award), continued with Zumba together, entertainment programs and closed with a door prize draw worth millions of Rupiah. On this happy day, participants were treated to a variety of favorite market snacks for SSN Tangerang employees.

Cindyanto Kristian, as CEO of Fresh Fruit and GTM GGF expressed his gratitude and happiness at Sunpride’s 27th Birthday, “We are very grateful, at the age of 27 we have gone through the pandemic well. We have joined hands, worked hard to ensure that SSN continues to survive and grow even higher.”

On this occasion, Mr. Cindy also reminded SSN employees to always uphold the culture of Fresh, Fast, and Focus in the midst of ongoing business transformation efforts at SSN, “Let’s focus on our core business, focus on what we do, focus on keep growing. We also want to stay fast, move even faster. To achieve even better growth. And of course all the quality that we deliver must be fresh, and still be the best.” Shut up Cindy.

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Bondowoso, 26 November 2022 – The Coordinating Ministry for Economic Affairs of the Republic of Indonesia has designated Bondowoso as one of the demonstration plots for cultivating export-quality Cavendish bananas, with PT Great Giant Pineapple (GGP) serving as the off-taker to ensure market absorption of the commodities produced.

The first harvest, held at the Agriculture and Food Security Agency’s nursery demonstration plot in Maskuning Kulon Village, Pujer District, was marked by high praise from the Minister of Villages, Development of Disadvantaged Regions, and Transmigration (Mendes PDTT) Abdul Halim Iskandar, who lauded the bananas’ superior quality.

“Cavendish bananas from the Bondowoso demonstration plot are the best among other plots in East Java,” Minister Halim said.

Minister Halim encouraged Bondowoso Regent Salwa Arifin to expand the plantation area, emphasizing strong government support for Cavendish banana cultivation, including assistance through BUMDes to strengthen coordination and sustainability.

Echoing this sentiment, East Java Deputy Governor Emil Elestianto Dardak noted that Bondowoso’s Cavendish bananas outperformed other demonstration plots in the province, underscoring the region’s potential to become a national production hub.

“With this quality, Bondowoso can go beyond being known for tape and coffee—get ready to become the Bondowoso Banana Republic,” Emil remarked.

The inaugural harvest was attended by Minister Halim, Deputy Governor Emil, Regent Salwa Arifin, Regional Secretary Bambang Soekwanto, and officials from the Coordinating Ministry for Economic Affairs, Ministry of Finance, and Ministry of Villages PDTT, along with several regents from East Java and Aceh.

The harvest marked the success of 2,425 Cavendish seedlings planted across 1.6 hectares on January 29, 2022. “After 10 months, we can now celebrate the first harvest of Cavendish bananas from Bondowoso,” said Hendri Widotono, Head of Bondowoso Dispertapang.

Cultivating cassava plants is an alternative choice that farmers can make through a partnership program in the form of profit sharing in addition to having a long-term sustainable impact and making the land more productive.

This partnership program can be used as a means of educating farmers where in the partnership process it provides good planting standards to increase cassava harvest productivity.

This was conveyed by Adas Widiasmoro, Bromelain Enzyme & UJA Head, during the first cassava harvesting activity, on a half-hectare pilot plot in Kampung Tanjung Anom, Wednesday (14/9/22).

Adas said, “With the existence of a cassava partnership pattern with companies, at least it will be helped where it is difficult for farmers to get the availability of fertilizers used for the process of cultivating cassava plants.

Adas said, “with the existence of a cassava partnership pattern with companies at least it is helped where it is difficult for farmers to get the availability of fertilizers used for the process of cultivating cassava plants.”

With the partnership process with PT Umas Jaya Agrotama (PT UJA) it can help with initial capital assistance so that it is not burdensome for farmers in the context of purchasing fertilizer costs as a means and facility to produce better quality cassava crops.

PT UJA’s cassava partnership pattern with farmers is expected to increase the potential for cassava production where in this cooperation pattern PT UJA also involves PT Inbio Tani Nusantara (PT ITN) to procure LOB liquid organic fertilizer as well as provide technical counseling on its cultivation.

“Many things can be done so that cassava partnership farmers receive training and understand how to plant cassava with the correct care pattern. To get maximum production, of course, the land cultivation factor, seed selection, fertilization method and maintenance must also be considered,” said Pineapple R&D Manager Ibnu Parnadi during a discussion with cassava partnership farmers before the symbolic first harvest was carried out.

“Today there will be the first harvesting process for the cassava partnership demonstration plot, incidentally on my half hectare of land. Today’s harvest is Kasesat with a harvest age of 9 months. My prediction is that 15-17 tonnes during this time are usually around 13-14 tonnes during harvest,” said Mufid Hartono, the owner of the demonstration plot.

I am very happy to be able to join PT UJA’s cassava partnership program. There are conveniences that farmers get, especially the much needed fertilizer. By participating in this partnership, farmers are greatly helped, he said.

Jakarta, 8 October 2022 – Great Giant Foods (GGF), through its flagship fresh fruit brand Sunpride, once again took part in the Peak Event and Closing Ceremony of the 7th Indonesian Fruits Festival (GBN) held in Jakarta on Saturday (8/10).

The annual event, initiated by the Coordinating Ministry for Economic Affairs of the Republic of Indonesia together with key stakeholders, aims to encourage higher consumption of Indonesian fruits among the public. This year’s theme, “Consumption of Archipelago Fruits for a Healthy Indonesia,” highlights the importance of local fruits in promoting healthier lifestyles.

Deputy for Coordinating Food and Agribusiness, Musdhalifah Machmud, representing the Coordinating Minister for Economic Affairs, Airlangga Hartarto, emphasized the broader goals of the program:

• cultivating a love of fruit among children,

• supporting the growth of the local fruit agribusiness,

• improving farmers’ income,

• positioning Indonesian fruits as key players domestically, and

• boosting fruit exports to compete globally.

“We hope the 7th GBN will serve as a momentum for the revival of archipelago fruits—achieving success at home and competitiveness abroad at competitive prices. Beyond that, GBN can also become a platform for promotion and education nationwide, raising public awareness to love and consume Indonesian fruits,” Musdhalifah stated.

Through Sunpride’s participation, GGF reaffirms its commitment to supporting national initiatives that uplift local farmers, strengthen Indonesia’s fruit industry, and encourage healthier consumption habits across society.