On Friday (30/10/20), PT Nusantara Segar Abadi (NSA), which is a subsidiary of PT Great Giant Pineapple (GGP), carried out the first harvest of export-quality Cavendish Bananas grown in the Pekutatan Plantation. This harvesting process is the result of cooperation and synergy between PT. NSA with the Jembrana Bali Regency Government, as well as local farmers.

The first harvest of Cavendish bananas was also attended by the Secretary of the Coordinating Ministry for Economic Affairs, Susiwijono Moegiarso, Deputy for Coordination of Food and Agribusiness of the Coordinating Ministry for Economic Affairs, Musdhalifah Machmud, Regent Jembrana I Putu Artha, Secretary of the Ministry of Agriculture’s Directorate General of Holtikutura, Head of the Regional Office of DJBC Bali, Ministry of Finance, Head of Office Agriculture and Food Security of Bali Province, Plt. Director of Agricultural and Forestry Export Products, Ministry of Trade, Management in Charge of Sales and Marketing of PT. GGP and the Jembrana Police Chief.

This horticultural product development program for the Cavendish Banana fruit will continue to be developed by the direction and encouragement of President Joko Widodo and it has been agreed with the province of Bali to be 300 hectares which aim to increase economic equality in the region.

“The partnership between the central government, local governments, the private sector, and farmers are also expected to be a solution in increasing productivity, competitiveness, and product continuity of Cavendish Banana which can meet the needs of both local and global markets,” said Secretary of the Coordinating Ministry for Economic Affairs Susiwijono Moegiarso.

The contribution of exports, especially Indonesian fruits in 2019 has reached 95.98 million USD with a total volume of 110 thousand tons of which 11.62% or 11.15 million USD is the contribution of banana products. Knowing this, future production in Jembrana will continue to be developed and has been agreed with the province of Bali to be 300 hectares.

It is hoped that this program can continue to be developed as a bridge to increase the number of local fruit exports to foreign countries and to accelerate national economic recovery during pandemic conditions.

The added value of utilizing waste at a company scale appears to be applicable on a smaller scale as well. For example, the circular economy concept of utilizing waste that has been carried out by Great Giant Foods (GGF), in addition to providing value to the company, also benefits the surrounding community.

Manure waste (cow dung) in the hands of experts can be more useful than just manure. In this case, the GGF Sustainability Team educates the public by training and introducing techniques for processing manure into biogas. The training was conducted at the Thobul Qolbi Mosque in Dusun I Rantaujaya Udik, Sukadana District, East Lampung Regency while still implementing the health protocol during the COVID-19 pandemic.

This training was opened by the Head of Region I Section of Way Kambas National Park, Bayu Aji Saputra, and was attended by 20 people from residents. The training on biogas introduction said GGF Assistant Manager of People & Community Sustainability, Gilang M. Nugraha, at the opening of the event as a means of sharing knowledge about biogas from cow dung that can be used by humans.

“Through this biogas introduction training, hopefully, there will be benefits of knowledge that can be learned by the community,” hoped Gilang.

Sustainability Project Expert Manager Julius Sugarjato as the speaker on biogas explained that cow dung that is not managed properly can cause health problems. That way, we must manage cow dung properly so that it becomes biogas, which is a gas resulting from fermentation activities from organic matter.

“The advantages of processing cow dung into biogas include getting an energy source or environmentally friendly fuel, the surrounding environment is clean and the residue of processing can be used as organic fertilizer,” explained Julius.

Meanwhile, Bayu Aji Saputra admitted that the activity initiated by GGF was very interesting and the material could be absorbed well by the community who are members of the Forest Farmers Group who are also assisted by the Way Kambas National Park area I.

“For the contribution of GGF, we would like to express our gratitude for educating the community about the introduction and use of biogas,” he explained.

Tumin, who is one of the training participants, admitted that after learning that cow dung can be processed to produce biogas, he and other residents are interested in building a simple installation made of cement, fiber, or plastic.

Terbanggi Besar Great Giant Foods (GGF) will soon operate 2 new Packing Houses (PH) located in Pekon Datarajan and Pekon Penantian, Ulu Belu District, Tanggamus Regency. PH Datarajan measures 10 x 20 m or an area of 200 square meters while PH Penantian is built with a size of 10 x 40 with an area of 400 square meters. With these two PH’s, in the future, it will accommodate all bananas from GGF’s Corporate Shared Value (CSV) partner farmers.

“Some of the banana plants of farmers in the PH area have started to harvest. So PH is prepared to absorb the banana harvesting process which starts planting at the end of 2019. and the hope is from this PH can absorb 4-5 retail colt diesel every week and in the future, we hope that 1 20 ft container will be exported from that location” said Tanggamus Operation Dept. Head Waliyuddin.

In the future, apart from processing Gold banana, Cavendish, Rajabulu, and Barangan, PH will also process other commodities such as

In the future, we hope to export 1 container 20 ft from that location, “said Tanggamus Operation Dept. Head Waliyuddin.

In the future, apart from processing Gold, Cavendish, Rajabulu, and Barangan bananas, PH will also process other commodities such as Kepok and Tanduk banana which are planned to be partnered with farmers as well.

PH Datarajan functions to accommodate farmers’ crops in the Datarajan, Karang Rejo, Muara Dua, and Ngarip areas with a partnership banana area of 100 hectares. Meanwhile, the PH of Penantian will accommodate a partnership area of 100 hectares spread across Pekon Ngarip, Pekon Penantian, Pekon Tanjung Baru, and Pekon Sinar Galih.

“The enthusiasm of farmers is very high with this CSV partnership program. There is a guaranteed price and market from the company so that farmers do not worry about planting bananas. Besides that, in this program the farmers are accompanied by a CSV team for banana cultivation techniques” he concluded.

PT Great Giant Pineapple (GGP) broke the export activity record of up to 1,423 Fcl compared to 2017 of 1,417 Fcl. The hope is that this can continue for the following years so that other targets can be met.

“The highest record was September 2017 1,417 Fcl this year September 2020 exports reached 1,423 Fcl. We should appreciate this because, during the Covid-19 pandemic, the company’s work team was still able to provide maximum performance, “explained the Chairperson of the Lampung GGF ERT, Arief Fatullah.

During the Covid-19 pandemic, in principle, company management hoped that business operations could continue to run, there was no reason to stop production. To fulfill that, of course, several prerequisites must be met, including the employees and the work team in good health.

By the high production being carried out at this time, it is hoped that all employees will have the same thoughts about the Covid-19 pandemic, to minimize any disturbances related to Covid-19. The company hopes that employees will not underestimate the current Covid-19 pandemic and continue to carry out health protocols.

Arief explained that this condition is a challenge in itself for the company’s business considering that production is high and we hope that we can continue to maintain the safety and health of employees by implementing health protocols under existing regulations.

“This is a challenge in itself for the company’s business, considering that production is high. We do not expect that these thoughts will hinder Great Giant Foods’ business processes in general,” said Arief.

Besides, the company also hopes that employees will remain vigilant with a large number of people without symptoms (OTG) as COVID-19 patients. this will have a big impact on the company if there are employees who are confirmed with COVID-19. Management has delivered and decision regarding the sanctions for violation of health protocols, especially those related to campaign implementation. If there are employees who become a successful team during the campaign period and violate health protocols, it is feared that this will have great potential to become a new cluster.

“Indonesia Maju” is a representation of Pancasila as a guide in the life of the nation and state, one of which is realized through the #BanggaBuatanIndonesia movement. This movement is the basis for fostering a love for local products that contribute to advancing and equalizing the economy. In line with this movement, Sunpride is always committed to providing 100% Indonesian fruit of the highest quality that is not inferior to imported fruit. Consistency in the quality of Sunpride’s good quality fruit is produced through a production process with strict quality control and selection.

This year, as a result of our commitment, Sunpride once again had the opportunity to present the fruit of 100% Nusantara, the pride of Indonesia to the State Palace together with Paskomnas Indonesia. Of course, it is an honor and honor for Sunpride to gain great trust again. This achievement does not stop here but becomes motivation and encouragement for us to continue to give our best to build a more advanced Indonesia.

Let’s love and consume Sunpride fruit, 100% quality local fruit that is ready to meet your nutritional needs every day!

The Corporate Social Responsibility (CSR) program is a form of corporate concern for the community with the aim of sustainable development. However, it is different from the food and beverage business of the Gunung Sewu Group, Great Giant Foods (GGF) is carrying out sustainable integration which not only turns CSR into philanthropy or grants but can help independent communities with partnership patterns. This was conveyed by GGF’s Junior Manager Sustainability, Gilang M Nughara in a webinar with the theme “GGF Building Community Socio-Economics through the Corporate Partnership Program”, Wednesday (12/08/2020).

“We want to produce products that are healthy for the community as well as being committed to being responsible for ensuring the welfare of employees and also for the surrounding community. In partnerships in the economic sector, we involve local communities to actively participate in making processed products such as banana cakes, banana chips, pineapple jam, wajik, and dodol using under special banana products of 8,000 kg/month with an increase in community income by 300% for 41 beneficiaries, “Concluded Gilang.

Gilang added that another partnership program is in the health sector, to fight for and internalize the GGF 2020 vision, which is to nourish people’s lives with quality food that is produced sustainably and innovatively. GGF launched Great Indonesia to align efforts to feed and enrich people’s lives and livelihoods. This community-based program aims to intervene in nutrition in the community as an accelerator for preventing stunting and obesity.

“In this program, GGF has reached 700 children to provide healthy breakfast, provide outreach to 2,100 mothers about nutrition, and coach 200 households to implement vegetable gardens in their yards. Also, there is the Great Giant Livestock (GGL) which helps empower farmers to maintain food security and improve farmers’ livelihoods. This program has reached more than 400 local farmers and increased gradually over the years to help local farmers become better, “said Gilang.

Furthermore, Head of Local Sourcing Sewu Segar Nusantara, Vera Monika also explained the benefits for both local farmers and GGF itself. According to him, the partnership pattern carries the concept of Creating Shared Value (CSV) while farmers receive guidance in the field of fruit plantations, can have access to global markets, and be linked with profitable partners (banks, governments, etc.). The company itself can secure local supplies, establish long-term relationships with farmers, and meet national and international market demands.

“We see that local farmers are still limited in their ability, market, and limited funding. Therefore, GGF can help problems in the field, from guiding harvesting, helping to sell cultivation products, and helping farmers get bank financing. We hope that local farmers can increase business opportunities by expanding their marketing to the international arena. In the future, we will also expand to the areas of Bali, Aceh, and North Sumatra” said Monika.

This is felt by one of GGL’s Cow Swadana CSV partners, Sarjono, who revealed that this program can create mutually beneficial businesses, which can increase farmer’s income while creating jobs in the region.

“I am grateful to Great Giant Livestock for providing knowledge and expertise in sustainable cattle farming. We hope together, God willing, will create harmony as a form of devotion to our beloved country” concluded Sarjono.

The Covid-19 pandemic currently hitting Indonesia has made many people unable to live properly. This can happen because there are still many people who work as daily workers. Obstructed work also hampers income. Previously, Great Giant Foods (GGF) had made a similar donation before Eid by distributing 25,000 portions of food. This second phase of the donation was carried out after Eid so that GGF had donated 50,000 portions of food.

GGF donated to 15 communities in Jakarta, Tangerang, Bekasi, and Cikarang. The communities are freelance workers and traders in Cipinang, workers and traders in Cempaka Putih, Kampung Bulak in Pondok Gede, S3 (Sedekah Seribu Hatu) in North Jakarta, Bina Insan Kamil in East Jakarta, Al-Madiniyah Nursing Home in Cengkareng, etc.

This activity was very well received by the community and society. The Al-Madiniyah Foundation said, “I would like to welcome and thank colleagues from the GGF Group who have provided lunch for our fostered elderly grandmothers”.

This assistance was given directly by colleagues from GGF to the community from house to house. Also, the implementation of this activity takes into account the applicable health protocols to maintain mutual safety.

Sunpride’s Commitment to Succeed in Bringing the IOB (Indonesia Original Brand) 2020 “Best Branded Fruit” Award.

On July 13, 2020, Sunpride successfully received an award from – IOB (Indonesia Original Brand) 2020 again for the category “Best Branded Fruit” for the 3rd time where the same award has been obtained in 2016 and 2017. IOB 2020 awards night was felt is different but doesn’t diminish the essence of the award, because it is usually held lively, but during this pandemic, the award is done online.

The award survey organized by SWA magazine was carried out quantitatively through interviews with users of original Indonesian brands using the Multistage Random Sampling technique from about 108 categories, which was conducted in 6 major cities including Medan, Bandung, Jabodetabek, Semarang, Surabaya, and Makassar. . This survey is also conducted on approximately 5000 respondents each year from February to March.

At this IOB award, 4 parameters are measured, namely:
1. Satisfaction
2. Loyalty
3. Advocacy

Comparison of Local – Foreign Brands It is an honor for Sunpride to be able to maintain the IOB 2020 for the branded fruit category amid the COVID-19 pandemic. This is in line with our commitment to always provide quality fruit and safe for consumption. This quality fruit comes from our consistency in ensuring that every fruit produced is always maintained in terms of hygiene, safety, and quality, from the production process in the garden to the customer.

Luthfiany Azwawie as Head of PM & Marketing Sunpride said, “It is an honor for Sunpride as an Indonesian brand to compete with fruit brands from abroad. We hope that with the appreciation and the results of the survey we received, consumers will continue to faithfully support every step of the way and Sunpride’s commitment to always provide the best. Hopefully, our aspirations and hopes to continue to support and contribute positively to the progress of Indonesian fruit production and marketing can also be achieved!”